Category: Digital Marketing
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How are you adjusting your Digital Marketing strategy for the second half of 2025?
Strategic Adjustments in Digital Marketing for the Second Half of 2025 As we progress into the third quarter of 2025, Digital Marketers are increasingly focused on refining their strategies to navigate an ever-evolving landscape. From advancements in Artificial Intelligence to new privacy regulations and significant platform algorithm updates, the Digital Marketing environment continues to shift…
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If your CTA says “Learn more,” you’re leaking intent
Maximize Your Conversion Rate by Refining Your Calls-to-Action: Transition from “Learn More” to Outcome-Oriented CTAs In the world of Digital Marketing, the clarity and effectiveness of your calls-to-action (CTAs) can significantly impact your lead generation and sales pipeline. Recent insights reveal that replacing generic CTAs like “Learn More” with outcome-focused CTAs can lead to measurable…
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How can a new startup build backlinks and boost SEO with zero budget?
Strategic Backlink Building for startups on a Zero Budget: Effective Strategies to Enhance SEO Launching a new startup website is an exciting milestone, but it often comes with the challenge of establishing a strong online presence without a substantial marketing budget. One of the key components of organic growth is acquiring high-quality backlinks, which play…
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Is “AI is the future” relevant to digital marketing?
Exploring the Role of Artificial Intelligence in the Future of Digital Marketing As aspiring social media marketers and entrepreneurs, many of us are eager to understand the evolving landscape of Digital Marketing and the transformative role that emerging technologies will play. Among these, Artificial Intelligence (AI) is frequently heralded as a pivotal force shaping the…
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Platform recommendations – Geofenced SMS text messages for a restaurant business?
Effective Geofenced SMS Marketing Solutions for Restaurant Businesses In today’s competitive hospitality industry, personalized and timely communication with customers can significantly enhance engagement and drive foot traffic. For restaurant operators, leveraging location-based messaging offers an innovative way to inform nearby patrons about daily specials, events, or promotions. If you’re considering implementing a geofenced SMS marketing…
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9 marketing tools I lean on almost every single day + why
Maximizing Marketing Efficiency: The Top 9 Essential Tools for Modern Marketers In the dynamic world of Digital Marketing, leveraging the right tools can significantly streamline your workflows and amplify results. Drawing from over a decade of experience across SaaS, e-commerce, and agency environments, as well as managing a team of 14 professionals and generating tens…
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How I got new email accounts to land in inboxes faster
Enhancing Email Deliverability: Strategies for Faster Inbox Placement of New Accounts In the realm of digital communication, establishing reliable email deliverability is crucial for ensuring your messages reach your audience’s inboxes effectively. Recently, I encountered a common challenge: emails sent from newly created accounts were consistently landing in spam folders, thwarting engagement efforts. To address…
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Here’s our team’s data-driven strategies (boosted email Opt-In rates by 10-30%) for those who’s done with nonsense
Unlocking Data-Driven Strategies to Boost Email Opt-In Rates by Up to 30% In the competitive world of online commerce, capturing email subscribers remains a critical component of growth. Despite driving substantial traffic to your website, low opt-in rates can be discouraging and hamper your overall marketing success. At Claspo, we understand the frustration firsthand and…
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What does artificial intelligence (AI) refer to?
Artificial Intelligence (AI) is a branch of computer science focused on creating systems or machines that can perform tasks typically requiring human intelligence. This includes a variety of functions such as understanding natural language, recognizing patterns, solving problems, learning from experiences, and making decisions based on data. AI systems can be categorized into two main…