Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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Wrong Site name displayed in SERPs
Incorrect Site Name Displayed in SERPsI’m not referring to the title tag; I mean the Site Name and logo that appear above the title in search engine results pages (SERPs).Last year, we transitioned from several country-specific TLDs (like .pt) to a single .com domain with language folders (for example, .com/pt). The redirects worked seamlessly, and…
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What Is Artificial Intelligence (AI) and How Can We Describe It?
Artificial intelligence (AI) refers to the branch of computer science that focuses on creating machines or software that can perform tasks which typically require human intelligence. This encompasses a variety of capabilities, including learning from experience (machine learning), reasoning and problem solving, understanding natural language, recognizing patterns, and making decisions. AI systems can be categorized…
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Does any site recovered since the new Google update?
Has Your Site Rebounded Since the Latest Google Update?Hello, SEO Enthusiasts!As we all know, the anticipation surrounding Google’s updates can be quite palpable. I’ve been eagerly awaiting the implications of the latest update, but unfortunately, I’m still waiting for a change. My website’s traffic remains disappointingly low, and my Google Search Console hasn’t shown any…
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About Harmful Content
Understanding the Impact of Harmful Content on SEOGreetings, readers! Today, I want to share some insights from my experience optimizing a friend’s website for search engines. As part of this process, I noticed some concerning patterns regarding certain types of content and their effects on overall site performance.The website in question had published a few…
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How to tell if a keyword is too difficult to rank (in mass/metric)
Evaluating Keyword Difficulty: A New Metric for Effective Keyword ResearchIn the realm of digital marketing and SEO, keyword research is a crucial element in developing content strategies that resonate with your target audience. However, determining whether a specific keyword is achievable for your website can often feel like navigating a maze without a map. To…
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Got saddled with managing a PPC campaign because its “pretty much the same as SEO”. Need advice on the transition.
Navigating the Transition from SEO to PPC: Essential Tips for BeginnersTaking on a new responsibility can often feel overwhelming, particularly when the task at hand is outside your usual area of expertise. Recently, I found myself in this exact situation when I was unexpectedly assigned the management of a Pay-Per-Click (PPC) campaign. It seems my…
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Open letter to the r/bigseo mods requesting DA automod language change
An Open Appeal to r/bigseo Moderators: Revising the Discussion on Domain AuthorityDear r/bigseo Moderators and Community,I hope this message finds you all well. Today, I want to address an ongoing discussion regarding the automatic responses related to Domain Authority (DA) that are used in our subreddit, particularly in light of recent findings that suggest Google…
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Client Has VPS That Had SEO Malware On It
Navigating the Aftermath of a Malware Incident: A Client’s Journey to RecoveryIn the world of digital marketing, maintaining a clean and secure website is vital for both reputation and performance. Recently, I encountered a challenging situation with a client who had been using a shared hosting account for years. Unfortunately, a bout of malware had…
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How to see more than 1000 url’s in search console?
Unlocking the Potential of Google Search Console: Accessing More Than 1,000 URLsIf you’re managing a website, you understand the importance of monitoring your performance in Google Search Console. Recently, we encountered a significant issue when our site fell victim to a spam attack, resulting in our dashboard reflecting over 288,000 URLs that have no legitimate…