Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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SEO analysis for a big company
Navigating SEO Analysis for Large-Scale Companies: A Beginner’s GuideAs a new contributor to a company that generates over 2 million monthly visitors, I find myself facing a challenge that is both exciting and daunting. My previous experience revolved primarily around smaller businesses in executive roles, but this opportunity requires me to pivot my focus toward…
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Lost 50% traffic in March Update.
Title: Addressing a Sudden 50% Drop in Website Traffic: Insights and SolutionsRecently, we encountered a significant challenge with our website’s performance—a staggering 50% decline in traffic during the March update. This sharp decrease has raised concerns, leading to discussions with my supervisor about potential causes and solutions.One suggestion that emerged was the lack of backlink…
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How to tie technical SEO to revenue?
Understanding the Connection Between Technical SEO and Revenue GenerationIn the realm of digital marketing, the importance of technical SEO is often overlooked, particularly when it comes to quantifying its impact on revenue. Recently, my department head tasked me with creating a presentation that illustrates how improvements in technical SEO can positively influence our bottom line.…
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Career change
Exploring New Horizons: Navigating a Career Shift from SEOAre you contemplating a shift in your career, possibly moving away from the realm of Search Engine Optimization (SEO)? Whether you’ve already made the leap or are still pondering your options, this topic offers a wealth of possibilities. Having spent about eight years in the SEO landscape,…
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Look into what 10137 google searches tell us about the top ranking domains
Analyzing 10,137 Google Searches: Insights into High-Ranking DomainsIn the digital landscape, understanding search dynamics can offer invaluable insights for marketers, business owners, and researchers alike. Recently, I embarked on an extensive project to delve into what 10,137 Google searches can tell us about the domains that consistently rank at the top. Over two weeks, I…
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Properly utilizing Screaming Frog – Tips and best practices?
Maximizing the Potential of Screaming Frog: Tips and Best PracticesScreaming Frog is widely recognized as an invaluable asset in the world of SEO, but many professionals often use it simply for basic functionalities like assessing internal linking structures and analyzing URL status codes. As someone who has begun exploring the more advanced capabilities of this…
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$800 a Month For SEO
Investing $800 a Month in SEO for Your Local Service Business: A Strategic ApproachWhen launching a new website for a local service business, determining how to allocate an $800 monthly budget for search engine optimization (SEO) can be pivotal for establishing domain authority and boosting online visibility. Every dollar counts as you build your online…
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How do you structure your weekly SEO team meetings to be valuable?
Enhancing the Value of Weekly SEO Team Meetings: Insights and StrategiesHello everyone,As part of a company that manages a diverse portfolio of websites, I find myself leading a proactive SEO team that faces a unique set of challenges. Over the past couple of years, our team has undergone several changes due to restructuring and redundancies,…
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Elon Musk/Neuralink launching a new search engine to rival Google
Elon Musk’s Neuralink Ventures into Search Engine Development: A New Challenger to GoogleExciting developments are on the horizon as Neuralink, the brainchild of tech mogul Elon Musk, makes strides into the realm of web search. Recent reports from The Verge reveal that the company is now sending out early beta invites for its innovative AI-powered…