Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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The higher ups in my company have very unreasonable expectations for SEO – what do I do?
Navigating Unrealistic SEO Expectations: A Call for Perspective in E-commerceAs an SEO Manager with over six years of experience, I find myself in a challenging situation at my current role within a prominent e-commerce company in the electronics sector. Lately, I’ve been facing increasing criticism from upper management regarding our search engine optimization efforts, particularly…
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[AMA] – SEO with Lidia Infante – Ask me anything!
![[AMA] – SEO with Lidia Infante – Ask me anything!](https://hubs.uk/wp-content/uploads/2025/03/pexels-photo-7383106-scaled.jpeg)
Asking the Experts: Dive into SEO with Lidia InfanteHello everyone! I’m thrilled to introduce myself—I’m Lidia Infante, and I’m looking forward to engaging with you on all things SEO!With a decade of experience in the realms of search engine optimization and digital marketing, my journey began in social media, event planning, and pay-per-click advertising. I…
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Sites like CNN, USA Today, LA Times and others were hit tonight by Manual Action
Significant Changes in Google Search Rankings Impacting Major News OutletsIn an unprecedented move, major media outlets such as CNN, USA Today, and the LA Times have recently experienced significant shifts in their search engine rankings due to manual actions imposed by Google. This enforcement pertains to a newly established site reputation abuse policy, which aims…
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Applying for SEO jobs has been eye-opening…
Insights from My SEO Job Applications: An Eye-Opener on Industry StandardsThis past week has been quite revealing as I navigated the job application process for SEO positions. What I encountered was nothing short of astonishing.As part of my routine, I typically visit prospective employers’ websites, delve into their page source, and occasionally utilize tools like…
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[AMA] – SEO with Darth Autocrat – What questions have you got?
![[AMA] – SEO with Darth Autocrat – What questions have you got?](https://hubs.uk/wp-content/uploads/2025/03/pexels-photo-11159167-scaled.jpeg)
Ask Me Anything: Your SEO Questions Answered by Darth AutocratAre you curious about the intricacies of Search Engine Optimization (SEO)? Look no further! With over 15 years of hands-on experience in digital marketing, I’m here to delve into the specifics of SEO and provide you with insightful answers. Whether you’re just starting your journey into…
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Those who moved on from SEO, what are you doing now?
Exploring New Horizons: Life Beyond SEOAfter a decade immersed in the world of Search Engine Optimization (SEO), I find myself at a crossroads. While I’ve delved into a myriad of SEO projects and gained extensive knowledge over the years, I can confess that the industry is starting to wear thin on me. I’ve taken some…
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The Man Who Killed Google [Steve Jobs on Why Monopolies Die]
![The Man Who Killed Google [Steve Jobs on Why Monopolies Die]](https://hubs.uk/wp-content/uploads/2023/11/pexels-photo-867212.jpeg)
Why Google’s Quality Control is Stumbling: Insights on Monopolies and Market LeadershipIn recent months, a growing concern has emerged regarding the declining quality of search results on Google. This issue appears to stem from intricate internal dynamics and shifting priorities within the company. Back in February 2019, a significant alert known as “code yellow” was…
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Have you tried using AI to generate Google Business Profile content or local SEO ideas? Looking for honest takes from pros here.
Have you experimented with AI for generating Google Business Profile content or local SEO strategies? I’d love to hear your honest feedback, especially from professionals in the field.Hi everyone! I’m currently brainstorming ideas to automate certain aspects of local SEO, particularly focused on GBP posts and competitor analysis. I’d appreciate any insights from those who…
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how important is youtube videos in SEO?
How significant are YouTube videos for SEO? Whenever I look up specific keywords that interest me, I consistently come across numerous YouTube videos in the search results. I’m curious about the practicality of creating several YouTube videos to drive traffic to my website—could this also contribute to improving my SEO?I’ve noticed a variety of machine-generated…