Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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Understanding Artificial Intelligence (AI): Definition and Explanation
Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. It encompasses a variety of technologies and methods that enable computers to perform tasks traditionally requiring human cognitive functions. These tasks range from understanding natural language and recognizing patterns to solving problems, learning from…
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What are functions in CSS?
CSS functions are special data types or expressions that perform a specific task within a style sheet, often involving the manipulation of values to achieve desired results in design. For instance, functions can modify colors, ensure responsive sizing, or manage content display. Here are some key functions commonly used in CSS: Color Functions: rgb(), rgba():…
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What causes bots to continually access my site in search of WordPress plugins?
Bots frequently target websites to search for WordPress plugins for several reasons. Firstly, many bots are designed to identify and exploit known vulnerabilities in WordPress plugins. These vulnerabilities can provide malicious actors with a way to infiltrate a website, gain unauthorized access, or even take control of the server. The popularity of WordPress as a…
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Google Has Just Begin Rolling Out The June Spam Update!
Google Initiates Rollout of June Spam Update: What You Need to KnowAttention website owners and digital marketers! Google has officially commenced the rollout of its June Spam Update, which aims to enhance the quality of search results by cracking down on websites that engage in spammy practices. This update will be fully implemented over the…
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Have any sites recovered since the recent Google update?
Has Your Website Recovered Following the Recent Google Update?Hello, SEO Community!I hope this message finds you well. As many of you know, the anticipation surrounding the latest Google update has been palpable. Personally, I was quite hopeful for a positive shift in my website’s performance. However, despite my eagerness, I have yet to observe any…
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On Harmful Content
Understanding Google’s Stance on Harmful Content: What You Need to KnowHello, dear readers!As I delve into the realm of SEO for a friend’s website, I’ve come across some intriguing challenges that I believe are worth discussing. One particular instance involved the publication of several articles in a single day, covering topics such as Social Media…
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Determining keyword ranking difficulty
Understanding Keyword Obtainability: A New Metric for Effective SEO StrategyAs we delve deeper into the world of SEO and keyword research, it’s crucial to develop a framework that allows for better decision-making when it comes to selecting keywords for content creation. One pressing question arises: How can you determine if a keyword is achievable for…
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Do you focus on bounce rate / hangtime at all? If so, how?
Understanding Bounce Rate and Hang Time: Key Metrics for SEO SuccessIn the ever-evolving landscape of SEO, the importance of user engagement metrics such as bounce rate and hang time is often underestimated. Recently, a client expressed their desire to improve these key performance indicators, prompting a deeper reflection on their significance and how they can…
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Handed a PPC campaign to manage because it’s supposedly similar to SEO – need transition tips.
Navigating the Transition: A Guide to Managing Your First PPC CampaignTaking on new responsibilities in the workplace can often feel overwhelming, especially when it involves venturing into unfamiliar territory. Recently, I found myself tasked with overseeing a Pay-Per-Click (PPC) campaign after the previous manager departed. The reasoning behind this decision was that PPC is “almost…