Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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Recent Changes to Google Algorithms
Navigating Recent Google Updates: Insights and Strategies for SEO RecoveryIn recent weeks, numerous website owners have witnessed fluctuations in their search engine rankings, and I find myself among them. Specifically, several of my target keywords have dropped in position after the latest Google updates, which has led to some unexpected observations. Surprisingly, my WooCommerce shop…
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Conducting SEO evaluations for large enterprises
Navigating SEO Analysis for Large Corporations: A Guide for BeginnersAs a recent addition to a company boasting over 2 million monthly visitors, I find myself transitioning from working with smaller organizations to tackling the complexities of a large-scale business. While I have experience in the executive realm, my new role emphasizes the need for in-depth…
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50% drop in traffic after March update.
Title: Navigating a 50% Traffic Decline: Insights and SolutionsIn March, our website experienced a staggering 50% drop in traffic, raising concerns and questions about the factors contributing to this decline. My manager has pointed to our backlink strategy, suggesting that a lack of incoming links could be the culprit behind our traffic issues.While I wholeheartedly…
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Linking technical SEO with revenue outcomes
Connecting Technical SEO to Revenue Generation: A Guide for BeginnersIn the world of digital marketing, it’s not uncommon to face inquiries that require in-depth analysis, particularly concerning the relationship between technical SEO and revenue. This challenge was recently posed to me by my department head, who requested a presentation outlining the financial benefits of various…
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Considering a Career Change
Navigating Career Changes: Exploring New Paths from SEOAre you contemplating a career shift from the world of Search Engine Optimization (SEO)? If you have already embarked on this journey, which field are you considering?Having spent around eight years in SEO, I’ve recently found myself feeling uninspired. The routine nature of client SEO work has started…
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New domain: to backlink or not to backlink?
Navigating Backlink Strategy for a New Domain: A Tech Startup’s DilemmaAs a burgeoning tech startup with a freshly minted domain, we find ourselves at a crossroads regarding our online strategy. The digital landscape teems with conflicting opinions about whether to invest in backlinks for a new site, and as we embark on this journey, we…
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Is someone trying to undermine my site or just stealing content?
Is My Website Under Attack or Just Facing Content Theft?Greetings, fellow readers,I hope this post finds you well. I manage a platform dedicated to showcasing high-performance laptops, specifically located at HighPerformanceLaptops.com.au. Recently, I’ve observed a troubling decline in my website’s visibility on Google—it’s as if it has vanished from the search results altogether.In my quest…
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Insights from 10,137 Google searches on top-ranking domains.
Exploring Insights from 10,137 Google Searches: Which Domains Are Leading the Pack?In an extensive analysis, we ventured into the realm of online searches, tapping into 10,137 Google queries across a diverse array of 1,000 categories over just two weeks. Our primary focus revolved around multi-word phrases, particularly 2-5 word combinations, with 3-4 words emerging as…
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Best practices for using Screaming Frog effectively?
Mastering Screaming Frog: Advanced Tips and Best Practices for SEOScreaming Frog has established itself as a cornerstone tool in the realm of SEO, yet it seems many professionals only scratch the surface of its capabilities. While it’s common to use it for fundamental tasks—like generating internal linking reports or tracking URL status codes—there’s a wealth…