Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
-
If you started your marketing business over, what would you do differently?
Reflections on Running a Marketing Business: Lessons Learned from ExperienceStarting anew is a tantalizing thought for many entrepreneurs, especially in the dynamic world of marketing. If you had the chance to relaunch your marketing business, what changes would you make? Drawing from the insights of those who have traversed this journey, let’s explore key lessons…
-
Deciding on career moves as an SEO manager
Is It Time to Make a Career Move? An SEO Manager’s DilemmaAs an SEO Manager at a prominent Fortune 500 company, I’ve found myself navigating the complexities of the e-commerce landscape, particularly within the U.S. market. While our organization has expanded its reach internationally, each market operates under distinct domains and centralized oversight from headquarters…
-
Improving Site Speed by Self-Hosting Fonts
Enhance Your Website’s Speed by Self-Hosting FontsIn the ever-evolving digital landscape, website performance plays a crucial role in user experience and search engine rankings. One effective strategy to improve your website’s loading speed is to self-host your fonts rather than relying on third-party services like Google Fonts. I recently conducted an experiment on one of…
-
Has Reddit Blocked Search Engines via Robots.txt?
Title: Reddit’s New Robots.txt Configuration: A Shield Against Search Engines?In an intriguing development within the digital landscape, Reddit appears to have implemented restrictions against search engines through its Robots.txt file. This revelation surfaced on TechMeme and was subsequently shared by notable digital marketing expert Barry Schwartz on X (formerly Twitter).Upon examining the Robots.txt file, it’s…
-
Upcoming AMA Sessions on BigSEO
Exciting Upcoming AMAs on BigSEOGet ready for some engaging discussions! We are thrilled to announce two upcoming Ask Me Anything (AMA) sessions on BigSEO that you won’t want to miss!Featured Guests: Darth Autocrat – Join us on Friday, April 26th. Follow him on Twitter @darth_na. Lidia Infante – Don’t miss her on Friday, May 3rd.…
-
MozCon 2024 so far…
Reflections on MozCon 2024: An Underwhelming ExperienceAs MozCon 2024 unfolds, it’s time to share some candid reflections on the experience thus far. While the event is designed to be a hub for SEO enthusiasts and digital marketers, my initial impressions are somewhat disappointing.With just a handful of speakers finished, many of the presentations have leaned…
-
What is the most unusual keyword you have been asked to rank for?
Unusual Keyword Requests: What’s the Strangest You’ve Encountered?In the world of search engine optimization (SEO), we often find ourselves juggling a myriad of requests from clients aiming to improve their online visibility. While some requests are quite reasonable, others can be utterly bizarre. Recently, I received a request that took the cake: a client wants…
-
Facing Unreasonable SEO Expectations from Management
Managing Unreasonable SEO Expectations: A Guide for SEO ProfessionalsNavigating the complex landscape of Search Engine Optimization (SEO) can be challenging, especially when working with upper management that holds unrealistic expectations. As SEO professionals, we often find ourselves facing pressure to deliver results that may not align with industry standards or best practices. This situation often…
-
Open Q&A with SEO Expert Lidia Infante
Ask Me Anything: SEO Insights with Lidia InfanteHello and welcome to my blog!I am Lidia Infante, and I’m excited to share my insights with you! With a decade of experience in the dynamic realms of SEO and digital marketing, I began my journey in social media, events, and PPC advertising, eventually transitioning into the role…