Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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Major sites like CNN, USA Today, and LA Times hit with Manual Actions tonight

Major News Outlets Facing Manual Actions from Google: Implications for Site ReputationIn a recent move, prominent news websites such as CNN, USA Today, and the LA Times have experienced a significant drop in their search rankings due to Google’s enforcement of its newly introduced site reputation abuse policy. This enforcement has resulted in certain sections…
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Lessons learned from applying to SEO positions

Title: The Stark Reality of SEO Job Applications: Insights from the FieldIn my recent venture into the world of SEO job applications, I’ve encountered some surprising and, frankly, alarming observations. This week has been quite an eye-opener for me, as I took a closer look at the websites of potential employers.Typically, my process involves a…
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Ask Anything About SEO with Darth Autocrat

Ask Me Anything: SEO Insights with Darth AutocratWelcome to our SEO Q&A session! With over 15 years of extensive experience in digital marketing, I’m here to dive deep into the world of Search Engine Optimization (SEO). Whether you’re a seasoned pro or just starting, this is your chance to gain insights that can elevate your…
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Career Moves After SEO: What’s Next?

Exploring New Horizons: Life After SEOAfter spending a decade immersed in the world of Search Engine Optimization, I’ve reached a crossroads in my career. While I’ve enjoyed tackling a myriad of SEO projects and delving into various aspects of this ever-evolving field, I’m beginning to feel the weight of routine. Despite taking a well-deserved break…
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Leak of Google’s Content API Documentation

Insights from the Recent Leak of Google’s Content API DocumentationIn a surprising turn of events, the documentation for Google’s Content API has surfaced online, leading to a flurry of discussions and analyses throughout the digital marketing community. One enlightening perspective on this development comes from industry expert Mike King, whose recent blog post dives deep…
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GA4 Sucks, What Are You Using Instead

Exploring Alternatives to Google Analytics 4: What Tools Are You Using?As a dedicated SEO professional, I’ve always relied on Google Analytics and Data Studio for my reporting needs. However, my experience with Google Analytics 4 (GA4) has been less than satisfactory, leading me to seek alternatives. Fortunately, my company has allocated a budget for exploring…
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The Downfall of Google [Steve Jobs on Monopolies]
![The Downfall of Google [Steve Jobs on Monopolies]](https://hubs.uk/wp-content/uploads/2023/11/pexels-photo-209948-scaled.jpg)
The Downfall of Google’s Search Experience: Insights into Corporate DynamicsIn recent discussions surrounding Google’s search engine performance, readers are uncovering troubling insights into the internal mechanics at play within the tech giant. These revelations suggest that the compromised quality of search results can be traced back to certain political dynamics and management decisions at Google.Back…
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Google is a monopoly, judge rules in US anti-trust case

The Implications of Recent Antitrust Ruling Against Google: A Shift in the SEO LandscapeIn a significant development for the tech industry, a U.S. judge has officially ruled that Google operates as a monopoly, marking a pivotal moment in the ongoing antitrust case brought forth by the Department of Justice. This decision not only highlights the…
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Understanding the meaning of artificial intelligence

Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think, learn, and perform tasks normally requiring human cognitive functions. These include skills such as reasoning, problem-solving, understanding natural language, and recognizing patterns. AI can be broadly classified into two categories: narrow AI, which is designed for specific tasks…
