Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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My homepage has 73 H3 headings.
Limitations in Modifying Heading Tags in Duda Website Builder Widgets Content: During a recent discussion with Duda Support regarding the customization of heading tags for website builder widgets, it was clarified that the Duda Editor does not support direct modification of HTML tags for certain widgets such as galleries or slides. The predefined heading types…
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Organic traffic plummeted after redesign, no recovery after 3 months.
Persistent Decline in Organic and Total Traffic Following Website RedesignThere has been a significant decrease in website traffic since the redesign was launched on December 10, 2024, and this decline continues to persist. Approximately 500% of traffic has been lost.While redirects have been implemented to ensure proper URLs with 200 or 301 status codes, there…
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Has anyone created an LLMs.txt file for their site?
Inquiry: Implementation of LLMs.txt in Website Development Content: I am currently exploring the creation of LLMs.txt for my website. While online resources have proven inadequate, I am seeking guidance on how to effectively structure this file. Additionally, I am interested in understanding the impact of LLMs.txt on AI crawlers and content usage. I welcome any…
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How are you preparing for AI Search?
Preparation Strategies for AI Search Content: Despite the proliferation of discussions declaring the demise of SEO, there is a dearth of established best practices in the field. Have you observed notable increases in traffic from AI search? How do you approach optimization for geographic-specific searches? Are you monitoring AI-generated responses to your content? I am…
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Should You Change URLs?
Considerations for URL Restructuring in SEO StrategyContent:Recently, I joined a company that was in the process of completing a site migration for a relatively small website consisting of less than 100 pages. During this migration, a notable issue brought to my attention was the inconsistent URL structure. Some URLs were flat (e.g., brand.com/service) while others…
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Tracking Subdomain Traffic in GA4: Best Practices
Approach for Tracking Subdomain Traffic in GA4 for Analysis and Reporting Content: Good day – we recently migrated our blog from a folder structure to a subdomain as a precautionary measure.In Google Analytics 4 (GA4), we have distinct profiles for our primary website and the subdomain hosting our blog.We aim to generate a comprehensive report…
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Finding URLs for ChatGPT Referral Traffic
Identification of Referral Traffic Sources for ChatGPT.com Content: I am inquiring if there is a method within GA4 to identify the sources of referral traffic coming from AI models such as ChatGPT. While Google Search Console provides information on destination URLs, it does not display UTM parameters associated with AI or rich snippet referrals. Any…
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Decoding the Concept of Artificial Intelligence (AI)
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. These processes include learning (the acquisition of information and rules for using it), reasoning (the ability to solve problems and make decisions), and self-correction. AI can be categorized into various types, including narrow AI, which is designed for specific…
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How Does the Cognifi Website in 2025 Illustrate Flaws in Web Design?
Cognifi’s website serves as a quintessential example of the challenges and issues prevalent in web design trends as of 2025. One of the primary criticisms is the over-reliance on flashy animations and interactive elements. While these features can enhance user engagement, they often lead to longer load times, negatively impacting user experience, especially for those…