Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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Why are my rankings so volatile for low difficulty keywords?
Understanding Volatility in Keyword Rankings for Low-Difficulty Terms As someone reviving their SEO efforts post-COVID with a Web Design agency, I find myself grappling with an unusual challenge: the unpredictability of my website’s keyword rankings. I’ve noticed that even for keywords possessing a low difficulty score—typically ranging from 0 to 5—my rankings fluctuate dramatically every…
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Seeking Advice on Starting in SEO and PPC As A College Student
Navigating the World of SEO and PPC: A College Student’s Guide As a college junior, I’ve begun to feel that my degree, while valuable, is not quite aligning with the fast-paced changes in today’s job market. Many of the theories I’m learning seem dated, leaving me eager to dive into practical skills, particularly in the…
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Are llms.txt really helpful?
The Value of llms.txt: A Deep Dive into Its Relevance and Impact on AI Models In the realm of Artificial Intelligence, particularly when it comes to language models, the utility of files like llms.txt has sparked considerable discussion. Many users are left wondering: are these files truly beneficial for enhancing AI performance? Understanding llms.txt: What…
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Can a click farm manipulate search rankings?
The Intriguing Potential of Click Farms: Can They Influence Search Rankings? The digital landscape is constantly evolving, and with it comes a myriad of strategies for optimizing visibility on search engines. Among the various tactics floating around, the concept of using click farms to manipulate search rankings has piqued the interest of many. Let’s explore…
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Having Organic Traffic Drop since last 12 months
Addressing the Drop in Organic Traffic: A Call for Guidance Over the past year, my in-house SEO team and I have put considerable effort into optimizing our website for organic traffic. Our strategy primarily revolves around crafting high-quality content—no AI beyond initial research—and enhancing our pages to be SEO-friendly. While we dabble in some backlinking…
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In Google Search Console, what’s considered a good click-through rate (CTR)?
Understanding Click-Through Rates in Google Search Console: What You Need to Know When navigating the complexities of Search Engine Optimization (SEO), one key metric that often comes into play is the click-through rate (CTR), particularly as observed through tools like Google Search Console. Many webmasters frequently wonder: what defines a good CTR? Recently, I’ve encountered…
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Local SEO disrupted.
Title: Navigating Local SEO Challenges: A Personal Experience In the ever-evolving landscape of local SEO, fluctuations in rankings can be both disconcerting and perplexing. Recently, I encountered a significant setback with my local website, where I previously enjoyed top-three rankings for the combination of [service] + [location] | [business_name]. One morning, I logged into my…
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Small biz just booted from Google any advice on alternatives
Navigating Google Advertising Challenges: Exploring Alternative Solutions for Small Businesses If you’re a small business owner who has recently faced the setback of being removed from Google Ads, you’re not alone. A recent experience highlighted the struggles many entrepreneurs encounter when navigating advertising platforms. As a sole proprietor, I’ve found myself unable to comply with…
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Reviving an old SEO tool I made a year ago
Revitalizing My SEO Tool: A New Chapter in Keyword Research A year ago, I introduced an innovative SEO tool designed to assist professionals in enhancing their optimization strategies. This platform was built with a clear purpose in mind: to empower users with the following capabilities: Keyword Discovery: Unearth valuable keywords tailored to your niche. SERP…