Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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Should I ask for access to search console/etc?
Requesting Access to Analytical Tools: A Key Step in Your SEO AnalysisAs a professional transitioning into an SEO role, it’s essential to approach your tasks with thoroughness and clarity. Recently, I found myself preparing for an SEO position where I am expected to analyze a landing page, considering various aspects such as technical performance, on-page…
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Any suggestions for YouTube/LinkedIn Learning videos on the basics of SEO?
Seeking Recommendations for SEO Basics Videos: Ideal for Small PublishersHello, fellow content creators and digital enthusiasts!I am reaching out to this vibrant community in search of some valuable resources. Specifically, I am looking for recommendations on YouTube or LinkedIn Learning videos that cover the fundamentals of Search Engine Optimization (SEO). Our small company, a monthly…
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How to correctly rename a business without killing GMB?
A Guide to Successfully Renaming Your Business Without Harming Your Google My Business ListingRenaming a business can be a pivotal moment in its evolution, allowing for a fresh start and an updated brand image. However, it’s crucial to approach this process with caution, particularly when it comes to maintaining your online presence, especially on Google…
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Do people still use online local business directories in 2025??
Are Online Local Business Directories Still Relevant in 2025?As we navigate through 2025, a question looms large in the minds of many local entrepreneurs: Are online business directories still being utilized? This inquiry sparks a passionate inner dialogue reflected by my journey in launching a community-focused directory back in January 2000.Initially born out of personal…
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Why are my rankings so volatile for low difficulty keywords?
Understanding Volatility in Keyword Rankings for Low-Difficulty TermsAs someone reviving their SEO efforts post-COVID with a web design agency, I find myself grappling with an unusual challenge: the unpredictability of my website’s keyword rankings. I’ve noticed that even for keywords possessing a low difficulty score—typically ranging from 0 to 5—my rankings fluctuate dramatically every few…
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Seeking Advice on Starting in SEO and PPC As A College Student
Navigating the World of SEO and PPC: A College Student’s GuideAs a college junior, I’ve begun to feel that my degree, while valuable, is not quite aligning with the fast-paced changes in today’s job market. Many of the theories I’m learning seem dated, leaving me eager to dive into practical skills, particularly in the fields…
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Are llms.txt really helpful?
The Value of llms.txt: A Deep Dive into Its Relevance and Impact on AI ModelsIn the realm of artificial intelligence, particularly when it comes to language models, the utility of files like llms.txt has sparked considerable discussion. Many users are left wondering: are these files truly beneficial for enhancing AI performance? Understanding llms.txt: What You…
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Can a click farm manipulate search rankings?
The Intriguing Potential of Click Farms: Can They Influence Search Rankings?The digital landscape is constantly evolving, and with it comes a myriad of strategies for optimizing visibility on search engines. Among the various tactics floating around, the concept of using click farms to manipulate search rankings has piqued the interest of many. Let’s explore this…
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Having Organic Traffic Drop since last 12 months
Addressing the Drop in Organic Traffic: A Call for GuidanceOver the past year, my in-house SEO team and I have put considerable effort into optimizing our website for organic traffic. Our strategy primarily revolves around crafting high-quality content—no AI beyond initial research—and enhancing our pages to be SEO-friendly. While we dabble in some backlinking efforts,…