SEO Inquiry About Lightroom Classic and Metadata Adjustments for a Competitive Advantage I’m curious about the potential benefits of modifying metadata in Lightroom Classic. For example, when I edit photos for my Google My Business profile, website, or blog, could there be an advantage to optimizing the metadata of those images? Specifically, would renaming the…

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Google Search Console Not Indexing? Need Help! I launched an e-commerce site in January 2024 that gained some significant traction, generating over $100k in sales within three months. Unfortunately, I had to take it down due to issues with the manufacturer. The site specializes in reselling a specific niche product, so customers typically search for…

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I’m considering a switch from Yoast SEO to RankMath and would love to hear your thoughts! I’ve been using Yoast for several years on my agency’s website, but I’m intrigued by RankMath’s pricing on their PRO plans. I’ve heard there’s a wizard that helps migrate settings from Yoast, but I’m concerned about maintaining my current…

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A Step-by-Step Guide to Using LLMs for Keyword Research Recently, I was exploring SEO keywords to enhance the landing page of a GPT-based side project. Leveraging LLMs has dramatically reduced my keyword research time—by a factor of ten! While LLMs aren’t the best at scoring or shortlisting keywords in a quantitative way, they shine when…

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Why Are My Google Sitelink Titles and Descriptions Different from My Squarespace Settings? Hi everyone! I’m hoping to get some assistance with an issue I’m facing. When I search for my business on Google, I notice several sitelinks appearing beneath my main search result (like “Services and Pricing,” “Our Story,” etc.). The issue is: The…

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Issues with Site Name Display in SERPs I’m not referring to the title tag, but rather the Site Name and logo that appear above the title in search results. Last year, we transitioned from multiple country-specific TLDs (like example.pt) to a single .com domain with language-specific folders (like example.com/pt). The redirects were successful, and the…

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SEO Isn’t as Simple as They Made It Sound… Let me start by saying I’m no SEO expert, and I acknowledge that as you read this. I’m just trying my best to support my wife’s small online business, which features all handmade products. With no budget for a professional, I’m diving headfirst into SEO to…

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Harnessing AI in Marketing.

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Impact of Geotagging Photos on Google Business Profile Rankings: Research Insights How does incorporating geographical coordinates in EXIF data influence local search rankings? Our team set out to explore this question through a comprehensive 10-week study analyzing the effects of geotagging on local visibility. Our findings revealed that geotagged images predominantly enhance rankings for “near…

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