Category: SEO
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Analyzing Bing’s market share growth and Google’s decline
The Changing Landscape of Search Engines: Bing Gains Ground as Google’s Dominance WaningIn a surprising twist within the digital arena, Bing has recently carved out a noteworthy 11% share of the global search engine market, signaling a promising shift in the dynamics where Google’s previously unassailable position has slightly eroded to 81%. This development prompts…
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Backlinks have no significance for Google
When Backlinks Lose Their Power: A Veteran Blogger’s Struggle with Google UpdatesHaving dedicated over 17 years to the blogging sphere, I’ve weathered through Google’s infamous Panda and Penguin updates, along with numerous other algorithm changes. Despite this extensive experience, the past year has dealt a severe blow to my blog’s traffic, with an alarming decline…
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I really miss Matt Cutts.
Reflecting on the Changing Landscape of SEO and the Legacy of Matt CuttsIn the wide world of Search Engine Optimization (SEO), few names command as much respect and nostalgia as Matt Cutts. For those who joined the SEO industry post-2014, it might be hard to imagine a time when communication from Google was friendly and…
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How did Google become so unpredictable?
Understanding Google’s Impact on Small PublishersRunning a successful website often means navigating the complexities of Google’s ever-changing algorithms. When my site was thriving, I built a small team, employing six individuals. However, in the past year, I’ve faced an overwhelming challenge. Google slashed my site’s traffic by nearly 80%, and by March, it had almost…
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Google March 2024 Core Update CONFIRMED
Unveiling the March 2024 Core Update: Enhancements for a Better Search ExperienceGoogle has officially introduced its March 2024 Core Update, aimed at refining the quality of search results. This update strives to prioritize valuable content for users over material crafted merely to generate clicks. Additionally, Google has implemented enhanced spam policies to better manage practices…
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After 2 Years of Building Traffic, Can One Google Update Undermine Everything? Does Google Have Too Much Power?
Navigating the Challenges of Building and Maintaining Website TrafficCreating and nurturing a strong online presence is no small task—it often requires a significant investment of time and effort. Many website owners find that it can take up to two years to see substantial growth in traffic. This steady climb is a testament to their hard…
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Ecosia and Qwant Collaborate for a European Search Index
Two European Search Engines Join Forces for a Tech RevolutionIn a significant move towards technological independence, Ecosia and Qwant, alternative search engines to the tech giant Google, have announced an exciting collaboration. The partnership aims to establish a European search index, significantly reducing reliance on major U.S. tech companies.Through this joint endeavor, known as the…
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Decoding Success: Key Takeaways from My Analysis of Canva’s SEO Tactics”
Unveiling Canva’s SEO Strategy: A Focus on User-Centric SolutionsOverviewIn the world of digital marketing, Canva has carved a unique path, capturing over 700 million monthly visitors by honing in on user needs rather than relying solely on keyword targeting. By embracing a product-led SEO approach that emphasizes the “jobs to be done,” Canva has set…
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Google owes you NOTHING
Understanding Google’s Priorities: A Reality Check for WebmastersIn the vast digital ecosystem, it’s essential to recognize the role and goals of major players like Google. As a web publisher, it’s crucial to understand that Google primarily operates as a data-driven advertising machine. Their core business revolves around collecting user information to enhance their advertising strategies,…