Category: SEO
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Navigating Domain Strategy After Major Traffic Drops
What Should We Do After an 80% Drop in Traffic: Wait for the Next HCU or Switch Domains?Experiencing a drastic decline in website traffic can be challenging, especially when it drops from an impressive 3 million pageviews to a mere 250,000. Following the most recent Helpful Content Update (HCU), our traffic plummeted by over 80%,…
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Am I being taken advantage of?
Am I Overpaying for My Website Management?As a solo entrepreneur running a professional business, I find myself grappling with a critical question: Am I getting my money’s worth from the website management service I’m currently paying for? At $250 each month, I expect a level of service that reflects this investment, but I’m starting to…
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What do you predict will be Google’s next significant SEO update?
Anticipating the Next Big Shift: What’s on the Horizon for Google SEO Updates?As we navigate the ever-evolving landscape of digital marketing, one question consistently arises among SEO professionals and website owners: what’s next for Google updates? With each new algorithm change, Google refines its commitment to delivering quality content and a better user experience. Understanding…
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The Role of Pillar Pages in Modern SEO: A Reevaluation
Are Pillar Pages Still a Viable Strategy for SEO?As I recently took charge of the marketing initiatives at a small business, I’ve found myself diving into the world of SEO, navigating through the vast ocean of digital marketing strategies. While our previous approach involved outsourcing a majority of our content creation – which yielded decent…
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Dominating B2B SEO: Tactics to outshine competitors.
Competing in the B2B SEO Landscape: Strategies for Small BusinessesNavigating the world of B2B SEO can be particularly daunting for small companies. As the owner of a B2B service business myself, I’ve found that the SEO strategies often suggested tend to feel a bit out of reach for those of us operating on a smaller…
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Just Lost a Major Client, What Am I Missing?
Navigating Client Loss: Strategies for Retaining Your SEO ClientsIn the world of digital marketing, client retention can often feel just as challenging as acquiring new business. Recently, I faced a significant setback: I lost a prominent account, despite my efforts to optimize their local SEO. This particular client was enjoying impressive visibility, ranking for over…
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Here are some distinctive and appropriate alternative titles derived from the different blog post prompts you’ve shared:
The Importance of Social Media for Bloggers: Beyond Ranking FactorsAs a blogger, it’s natural to wonder about the real value of social media. If social signals aren’t directly tied to search engine rankings, why should you invest time and effort into building your social media presence?Unpacking the MisconceptionFirstly, let’s clarify that while many SEO experts…
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Is hiring an SEO expert better or training my VA for SEO?
To Hire an SEO Expert or Train My VA: A Small Business DilemmaAs a small business owner navigating the world of digital marketing, I’ve often found myself grappling with a pivotal question: Should I engage a dedicated SEO specialist or invest the time to train my virtual assistant (VA) in search engine optimization?Initially, I brought…
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Navigating Google’s Content Landscape: What Makes Some Pages Shine While Others Fade?”
Understanding Google’s Metrics for Quality ContentHave you ever noticed how some websites with minimal content can rank significantly higher than those brimming with detailed articles? It’s a perplexing situation that leaves many of us wondering: how does Google define quality content?While it’s clear that human reviewers aren’t the ones sifting through each webpage to assign…