Category: SEO
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Doorway Abuse
Understanding Doorway Pages: A Misguided SEO StrategyIn the vast and complex world of search engine optimization (SEO), misinformation can often lead to misguided strategies that do more harm than good. Recently, I encountered a situation that perfectly illustrates this challenge, and it has left me both concerned and bewildered.A client reached out to me after…
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Impressions keep going up, clicks keep going down in Google Search Console. Has anyone been able to recover?
Navigating the Disparity: Impressions Surge While Clicks Decline on Google Search ConsoleMany website owners and digital marketers have noticed a perplexing trend recently: increasing impressions coupled with declining clicks in Google Search Console. If you’ve found yourself in a similar predicament, you’re not alone.Recent algorithm updates, particularly those emphasizing AI-driven content evaluations, have impacted websites…
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Upgraded my site, now its showing I have 1.1k backlinks? Did I mess up.
Understanding Backlinks and SEO: My Recent Site Upgrade ExperienceAs a professional in the service industry, I recently undertook an upgrade on my website. My aim was to enhance its SEO visibility and connectivity through strategic structuring. However, upon using Semrush to analyze my new setup, I was surprised to discover that my site now reports…
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content style > content length
Rethinking SEO: Prioritizing User Engagement Over Lengthy TextIn the ever-evolving world of Search Engine Optimization (SEO), a familiar mantra persists: long-form content reigns supreme. However, I have come to realize that the true measure of success lies not in the volume of words or keyword frequency, but rather in the level of user engagement and…
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How are you guys keeping up with toxic backlinks?
Managing Toxic Backlinks: Strategies and Tools for Effective SEOAs the digital landscape continues to evolve, maintaining a healthy backlink profile is more crucial than ever. With the increasing responsibilities surrounding SEO, particularly in identifying and disavowing toxic backlinks, it’s essential to establish a streamlined workflow that balances efficiency with thoroughness. The Challenge of Toxic BacklinksOne…
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Do you guys still bulk-write blogs or pages
The Evolving Landscape of Content Creation: An Inquiry into Bulk BloggingIn the ever-changing world of digital marketing, the strategies we once relied upon for content generation and distribution continually evolve. I recently reflected on my experience at a startup specializing in chatbot technology, where innovative marketing strategies were initially a hallmark of our growth. As…
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Sudden Drop to 0 Impressions and Clicks in Google – Looking for Insight
Experiencing a Mysterious Decline in Google Traffic: Seeking InsightsRecently, one of our niche websites faced an unexpected and concerning decline in performance. As of April 3rd, we observed a complete drop to zero impressions and clicks on Google, and we are at a loss for understanding why this occurred. Upon reviewing our Google Search Console,…
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Am I on the right track?
Navigating the SEO Landscape in 2025: A Beginner’s PerspectiveAs the SEO strategist for my organization, I find myself reflecting on the path that led me here. This role somewhat unexpectedly landed in my lap, and I often feel a bit out of my depth. However, I’ve diligently studied the fundamentals of search engine optimization and…
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Will google rank pages that have a YouTube video in the article better?
The Impact of YouTube Videos on Google Rankings: Does It Make a Difference?In today’s digital landscape, content creators and marketers are constantly searching for strategies to enhance their search engine optimization (SEO) efforts. One question that frequently arises is whether incorporating a YouTube video into a blog post can improve its ranking on Google.Many industry…