Category: Marketing
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How do you optimize your Meta campaigns? Any tips, best practices, experiences etc etc
Optimizing Meta Campaigns: Best Practices and Strategies for Performance Marketers As a performance marketing professional navigating the evolving landscape of digital advertising, refining your approach to Meta (Facebook and Instagram) campaigns is essential—especially when transitioning between different business models. Whether you’re new to paid social or seeking to sharpen your existing strategies, understanding effective optimization…
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Question for those that went corp to contract/consulting…proposals and timelines?
Approaching Contract Proposals for small business Marketing: Best Practices and Key Considerations Transitioning from a corporate career to freelance consulting or contract work for small businesses presents unique challenges and opportunities. One crucial aspect of this transition is effectively communicating your scope, deliverables, and pricing to clients, ensuring clarity and mutual understanding. In this article,…
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when the numbers start killing the creativity (rant)
The Impact of Metrics on Creativity in Marketing: A Personal Reflection Marketing has always been a field driven by creativity, storytelling, and innovative thinking. Many professionals, including myself, entered the industry fueled by a passion for crafting compelling campaigns, discovering fresh angles, and creating meaningful connections with audiences. There’s a unique thrill that comes from…
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Medical ads with famous people who aren’t patients
The Controversy Behind Celebrity Endorsements in Healthcare Advertising In the world of healthcare marketing, striking the right balance between effective messaging and ethical responsibility is paramount. Recently, a common trend has surfaced: advertisements featuring well-known public figures who are explicitly stated not to be patients. While these ads can capture attention, they also raise important…
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Do any of you guys use a AI master prompt to generate meta ad copies?
Unlocking the Potential of AI: Creating a Master Prompt for Generating Effective Meta Ad Copies In the rapidly evolving landscape of Digital Marketing, leveraging Artificial Intelligence (AI) tools has become increasingly essential for businesses aiming to optimize their advertising efforts. One area that has garnered significant interest is the development of automated ad copy generation,…
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Fake marketing = hype. real marketing = consistency.
The Power of Consistent Marketing: Why Authenticity Trumps Hype In today’s fast-paced digital landscape, the term “marketing” often conjures images of flashy campaigns, viral trends, and attention-grabbing stunts. However, there’s a significant distinction between genuine marketing efforts and superficial hype. Understanding this difference can be the key to building a sustainable and trustworthy brand. The…
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Fellow marketer seeking advice – confused and need your help!
Enhancing Marketing Messaging for Innovative Human Behavior Technology: A Call for Expert Insights As a marketer who has recently transitioned into a CEO role, I am currently navigating the complexities of refining our marketing strategy for an innovative product idea. I am reaching out to the professional community for guidance on an ongoing challenge I…
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In House Head of Marketing – Early 30s – What are you doing now ?
Career Insights: Navigating the Path to Senior Marketing Leadership As professionals in the marketing industry, many of us find ourselves at an important career crossroads—balancing stability with the desire for growth. If you’re currently working in an in-house marketing role, perhaps in a managerial position, you might find yourself pondering the future trajectory of your…
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Do you guys know how to advertise in China on social media?
Exploring Social Media Advertising Strategies in China: A Guide for Global Marketers In the realm of Digital Marketing, advertising on social media platforms has become a vital component of global business strategies. Marketers accustomed to advertising through tools like Facebook Ads Manager, Instagram Ads, TikTok Ads, or VKontakte (VK) in Russia often wonder how to…