Category: Marketing
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I Subscribed to 34 Marketing Newsletters So You Don’t Have To – Here’s What I Am Still Subbed To
Enhancing Your Marketing Knowledge: A Curated List of Essential Newsletters In the fast-paced world of marketing, staying informed is crucial. With an overwhelming number of newsletters available, finding the right ones that provide valuable insights without cluttering your inbox can be challenging. Recently, I embarked on a journey to explore numerous marketing newsletters—subscribing to a…
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let’s talk marketing attributions – what’s your hot take on it?
Understanding Marketing Attribution: Navigating the Complexities and Debates In the rapidly evolving landscape of Digital Marketing, attribution has emerged as a pivotal component influencing strategic decisions, budget distribution, campaign prioritization, and even team performance metrics. As businesses strive to understand the impact of their marketing efforts, the importance of accurate attribution becomes increasingly apparent—but so…
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Follow-up emails yield better outcomes than the initial one
The Power of Follow-Up Emails: Why Persistence Pays Off in Business Communication In the world of professional outreach, the initial email often feels like the first impression—crucial but not always sufficient to elicit a response. Despite crafting compelling subject lines and persuasive offers, many recipients simply overlook or ignore the first contact. This reality underscores…
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Potential Switch to Product Marketing – any advice?
Exploring a Transition to Product Marketing: Seeking Insights and Guidance Career Development in the Tech Industry: Transitioning into Product Marketing Navigating career progression within the fast-paced environment of the technology sector can be both exciting and challenging. Recently, I’ve been contemplating a potential shift from my current role into product marketing, and I’d like to…
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anyone here actually fixed onboarding drop-offs with video?
Effective Strategies to Reduce Onboarding Drop-Offs: The Power of Introductory Videos Welcome to our community of product enthusiasts and onboarding strategists. Today, we address a common challenge faced by many SaaS and app developers: declining user engagement during initial onboarding. Despite implementing various traditional methods such as detailed documentation, tooltips, checklists, and guided tours, many…
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The best marketing automation software isn’t the biggest name. Prove me wrong!
Unlocking the Power of Specialized Marketing Automation Software: Beyond the Big Names In the world of marketing automation, industry giants like HubSpot, Marketo, and Pardot often dominate the conversation. Their extensive features and brand recognition make them go-to solutions for many organizations. However, experience has shown that smaller, less heralded tools can sometimes deliver superior…
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Strategy? Tactics? Briefs? Plans? Campaigns? Objectives? Struggling to understand the difference….
Understanding the Distinction Between Strategy, Tactics, Plans, and Objectives in Marketing In the fast-paced world of marketing, professionals often find themselves grappling with a multitude of terminology—strategy, tactics, plans, objectives, campaigns—and sometimes struggle to clearly differentiate between them. Clear comprehension of these concepts is essential for effective campaign development, resource allocation, and achieving desired outcomes.…
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Best SMTP service for marketing emails in a high risk industry?
Choosing the Right SMTP Service for Marketing Emails in High-Risk Industries: A Comprehensive Guide In the realm of email marketing, selecting a reliable SMTP service is vital—especially when operating within high-risk industries such as CBD, adult entertainment, or other regulated sectors. These industries often face unique challenges related to deliverability due to heightened scrutiny, blacklisting,…
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how many tools is too many before the stack slows you down?
Finding the Balance: How Many Marketing Tools Are Too Many Before Your Workflow Loses Momentum? In the rapidly evolving world of Digital Marketing, professionals often find themselves accumulating an ever-expanding suite of tools. From project management platforms and scheduling applications to analytics dashboards and design software, the digital toolkit has grown substantially over the years.…