Category: Marketing
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How do you test a landing page effectively before spending on paid traffic?
How to Effectively Test Your Landing Page Before Investing in Paid TrafficLaunching a new product or service often begins with creating a compelling landing page to capture the interest of potential customers. However, before allocating substantial budgets to paid advertising, it’s crucial to validate whether your landing page effectively communicates your message and guides visitors…
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Require callers to press 1 to transfer – a way to prevent spam?
Implementing Call Transfer Confirmation: A Strategy to Reduce Spam CallsIn today’s digital environment, businesses often rely on dedicated phone lines for marketing campaigns, customer support, or sales outreach. However, an increasingly common challenge is the influx of unwanted spam calls, which can disrupt operations and diminish customer experience. This article explores a practical approach—requiring callers…
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Looking for the best programmatic platforms or agencies for Forex marketing (regulated broker)
Exploring Programmatic Advertising Solutions for Regulated Forex Brokers: A Guide to Top Platforms and AgenciesIn the highly competitive realm of online forex trading, a robust and targeted marketing strategy is essential for reaching prospective traders and establishing a reputable brand presence. For regulated forex brokers seeking to diversify their advertising efforts beyond traditional channels like…
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Parallels with SEO 15 years ago and Reddit link building in 2025
Understanding the Future of Reddit Link Building and Its Parallels to SEO 15 Years AgoIn recent months, there’s been a surge of interest in leveraging Reddit for search engine optimization (SEO) and, more recently, for influencing large language models (LLMs) like GPT. Many agencies and companies have jumped on the bandwagon, offering Reddit link building…
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Any restrictions to offering free Amazon gift cards with purchase?
Understanding the Regulations Surrounding Promotional Gift Card Offers with PurchasesLaunching promotional campaigns that include offering free gift cards can be an effective strategy to boost sales and attract new customers. However, it’s essential for businesses to understand the legal and platform-specific restrictions associated with such promotions to ensure compliance and avoid potential pitfalls.Implementing Gift Card…
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Launching a premium Indian shoe brand need fresh digital marketing ideas
Innovative Digital Marketing Strategies for Launching a Premium Indian Footwear BrandLaunching a premium Indian shoe brand that seamlessly blends craftsmanship with contemporary design presents a unique opportunity to carve out a distinctive presence in the competitive footwear industry. While foundational marketing channels such as Instagram advertising, influencer collaborations, and compelling storytelling are essential, adopting innovative…
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Most brands don’t lose customers at the ad. They lose them at the silence.
Understanding Customer Churn: Why Silence After Purchase Matters More Than AdvertisingIn the competitive world of ecommerce, many brands invest heavily in advertising to attract new customers. They see a successful ad, a seamless checkout process, and then… crickets. Once the purchase confirmation lands with celebratory confetti, the communication suddenly stops. The customer, having made a…
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Marketers are wasting 70% of their ad budget on low-attention media
Maximizing Advertising Efficiency: Why Marketers Should Rethink Their Media Spending StrategyIn the rapidly evolving landscape of digital advertising, understanding where and how consumers engage with content is crucial for maximizing return on investment. A recent analysis reveals a staggering inefficiency in current media spend: approximately 70% of advertising budgets are allocated to low-attention media platforms,…
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Craziest Marketing We’ve done was a comic book. Generated 800,000 impressions and 6,000 downloads for the first issue
Innovative Marketing Strategy: Using a Comic Book to Boost Engagement and AwarenessIn the fast-paced world of digital marketing, standing out requires creativity and a willingness to experiment with unconventional ideas. One such approach recently achieved remarkable results for our cybersecurity company: producing a comic book that reimagines real cybersecurity stories in an engaging, comic-style format.…