Category: Marketing
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We need a state exam or board for Marketing. The situation is absurd.
Title: The Urgent Need for Standardized Certification in Digital MarketingIn today’s rapidly evolving digital landscape, the marketing industry faces a growing challenge: the proliferation of unqualified practitioners. With the widespread accessibility of technology and platforms like social media, nearly anyone with a laptop and an internet connection can position themselves as a marketing expert. While…
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In House Head of Marketing – Early 30s – What are you doing now ?
Career Trajectories in In-House Marketing: Insights and Reflections from Industry ProfessionalsIn the dynamic world of marketing, career growth and role progression are often topics of keen interest among industry professionals. Many seasoned marketers observe a pattern: while some individuals advance rapidly, securing senior titles such as Marketing Director or Chief Marketing Officer within a few…
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How to use personal Facebook account for client work – troubleshooting help
Effective Strategies for Managing Client Facebook Access Without Compromising Personal PrivacyAs a content creator venturing into social media marketing, ensuring proper account management while maintaining personal privacy is an essential aspect of your workflow. Transitioning from standard practices, such as logging into clients’ Meta Business accounts with their credentials, to more secure and privacy-conscious methods…
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Why do marketers have such a hard time marketing themselves?
Understanding the Challenges Entrepreneurs Face When Marketing ThemselvesIn the journey from creative professional to business owner, many individuals encounter a recurring obstacle: effectively marketing their own services. This challenge often surprises those with strong skills in design, development, or creative work, yet find themselves struggling to gain clients or grow their brand. Let’s explore the…
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How can we identify which hashtags actually work and determine the optimal posting times for our audience without manual trial and error?
Optimizing Hashtag Performance and Posting Times: Data-Driven Strategies for Social Media SuccessIn the rapidly evolving world of social media marketing, understanding how to effectively leverage hashtags and identify the optimal posting times is crucial for maximizing engagement and reach. Many content creators and brands find themselves caught in a cycle of guesswork, manually trying different…
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Invested $50 in TikTok Shop Ads and $225 in Meta Ads — Achieved Strong CTR but No Conversions. What’s the Missing Piece?
Maximizing ROI on TikTok Shop and Meta Ads: A Guide to Troubleshooting Zero Sales Despite Positive Click-Through RatesIn today’s digital commerce landscape, paid advertising is a crucial component of scaling online sales. However, marketers often encounter situations where heavy ad spend results in impressive click metrics but no actual conversions. If you find yourself in…
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Apple’s value propositions and positioning. Hot take!
Analyzing Apple’s Value Propositions and Market Positioning: A ReflectionRecently, I attended the launch event for Apple’s latest iPhone lineup, where the company showcased an impressive array of technical specifications—from advanced chips and enhanced display brightness to sophisticated cooling systems and extended battery life. While such features highlight Apple’s commitment to innovation, I found myself pondering…
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Recommendations for destination marketing tools for a small DMO?
Effective Destination Marketing Tools for Small DMOs: A Guide to Enhancing Visitor Engagement and VisibilityIntroductionIn the competitive world of tourism, small Destination Marketing Organizations (DMOs) face unique challenges when it comes to promoting their locales, engaging visitors, and measuring success. As a newcomer to the destination marketing space, understanding the right tools and strategies is…
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Help: How do I get my local news stations to accept a press release?
Certainly! Here’s a professional, polished version of your Reddit post transformed into a WordPress blog article:Maximizing Media Outreach: Strategies for Getting Local News Stations to Cover Your Press ReleaseCelebrating a significant achievement often involves sharing your success with the wider community. Recently, I was honored to receive a prestigious national award, accompanied by official press…