Category: Marketing
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Being a founder or marketer is like being a football striker ⚽️
The Strategic Parallels Between Entrepreneurship, Marketing, and Football: Key Lessons for SuccessNavigating the worlds of entrepreneurship and marketing often feels akin to stepping onto a football field. Success is rarely about sheer talent alone; instead, it hinges on precise positioning, impeccable timing, and unwavering consistency. Drawing on the analogy of a football striker, this article…
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Creating Stunning 3D Product Animations: Why Artists Often Clash with Marketing
Mastering the Art of Marketing Your 3D Product Animations: Tips for Creative ProfessionalsAs a creator specializing in high-quality 3D product animations, I take pride in producing visually appealing and professional content that showcases my skills. While the feedback from peers and clients alike has been positive—often describing my work as polished and impactful—I’ve encountered a…
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Should You Use ‘Virtual Customers’ for Testing Prior to Conducting A/B Experiments?
Leveraging AI-Generated Customer Simulations: Is Testing on Virtual Audiences a Smart Strategy?In the rapidly evolving landscape of digital marketing and product testing, innovative approaches are continually emerging to enhance decision-making processes. One such emerging strategy involves utilizing AI-powered customer simulation tools—essentially creating virtual personas that emulate the behaviors, preferences, and reactions of your target audience.The…
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When a brand hired homeless people instead of models for street marketing
Innovative Street Marketing Tactic: When a Brand Hired Homeless Individuals to Promote Their ProductIn a recent marketing campaign observed in Hoboken, New Jersey, a small brand took an unconventional approach to street marketing that immediately captured public attention. Instead of utilizing traditional advertising channels such as models or influencers, the company chose to employ homeless…
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Am I crazy or is being asked to develop a company’s brand guidelines on my first days nuts?
Is It Reasonable to Request Brand Guidelines Development Immediately? A Freelancer’s PerspectiveStarting a new freelance engagement often comes with a mix of excitement and uncertainty, especially when the scope of work is broad and the timelines are tight. Recently, I faced a situation that has prompted me to reflect on the expectations placed upon freelancers…
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[VENT + ADVICE] Interviewed with NYT, Spotify, BuzzFeed, Paramount, Pinterest, etc. — but still no offer. What am I doing wrong?
![[VENT + ADVICE] Interviewed with NYT, Spotify, BuzzFeed, Paramount, Pinterest, etc. — but still no offer. What am I doing wrong?](https://hubs.uk/wp-content/uploads/2025/10/pexels-photo-5816286-scaled.jpeg)
Navigating the Job Search as a Black Woman in Media and Entertainment: Challenges and Strategies for SuccessIn today’s highly competitive landscape of media and entertainment executive recruitment, securing a senior marketing role can be both an exciting and exhausting journey. Many talented professionals across diverse backgrounds invest months into interviews, assessments, and presentations, often approaching…
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Key Inquiries for Hotel Marketers Concerning Your ROAS
Understanding the Metrics Behind Hotel Marketing Campaigns: A Guide for Industry ProfessionalsIn the highly competitive landscape of hotel marketing, accurately assessing the effectiveness of advertising efforts is crucial for optimizing return on ad spend (ROAS). To gain deeper insights into this dynamic, industry professionals often seek to understand key performance indicators such as cost per…
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How do you feel about the majority of direct marketing mail being thrown in the trash, unopened?
The Impact of Unopened Direct Mail: A Reflection on Marketing Effectiveness and Consumer BehaviorIn the realm of direct marketing, physical mail remains a traditional yet enduring strategy. Many marketers dedicate substantial time, effort, and resources to crafting compelling direct mail campaigns, aiming to engage potential customers and drive business growth. However, an ongoing challenge persists:…
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Integrating live social content into multi-channel campaigns
Enhancing Multi-Channel Campaigns with Live Social Content IntegrationIn the rapidly evolving landscape of digital marketing, brands are continually seeking innovative ways to engage audiences and build authentic connections. User-generated content (UGC) has emerged as a powerful tool in this effort—offering real-time social proof and fostering community trust. However, seamlessly integrating live social content across multiple…