Category: Marketing
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Catalog ads now driving 40% of our agency’s performance results
Harnessing the Power of Catalog Ads: A Strategic Transformation Driving 40% of Our Agency’s Performance For over a decade, I’ve been immersed in the world of digital advertising, often viewing catalog ads as the overlooked stepchild of paid media. They were typically regarded as a “set it and forget it” tactic—relying heavily on algorithmic automation…
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Just got my first cold call from an AI. freaky realistic!
The Future of Customer Outreach: Experiencing an AI-Driven Cold Call in Real Life In an era where technology continuously pushes the boundaries of what’s possible, recent developments in Artificial Intelligence are transforming the landscape of business communication. Not long ago, cold calls were the domain of human sales representatives; today, the line between human and…
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Need advice: PMAX campaigns for hotels – worth keeping or better to pause?
Optimizing Hotel Marketing Campaigns: Is Performance Max Worth It or Should It Be Paused? In the competitive world of hotel advertising, achieving optimal return on ad spend is crucial. One of the newer tools in Digital Marketing, Google’s Performance Max (PMAX) campaigns, has garnered significant attention. However, their effectiveness, particularly within the hospitality sector, remains…
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What single change made your pipeline steadier all year?
Achieving Steady Sales Pipelines: The Power of Simplified Visibility and Consistent Processes In the fast-paced world of B2B marketing, maintaining a reliable sales pipeline can often feel like trying to balance on shifting sands. Many organizations experience quarterly fluctuations—sharp rises followed by unexpected declines—leaving teams frustrated and executives questioning strategy effectiveness. Reflecting on my own…
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Inquiry about setting up partnerships on behalf of client.
Optimizing Client Collaboration: Establishing Professional Partnership Outreach for Freelance Marketing Projects In today’s digital landscape, effective communication and professional branding are vital when managing marketing initiatives on behalf of clients. When collaborating with small business owners, freelancers often face the challenge of establishing credibility and maintaining professionalism, especially during outreach activities such as influencer marketing,…
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Co-Pilot (Enterprise version) for Marketing. What’s doable and what’s not AI-wise?
Exploring the Capabilities of Co-Pilot (Enterprise Version) for Marketing: What Can and Can’t Be Done? In today’s fast-paced digital landscape, leveraging AI tools to streamline marketing activities is increasingly common. For organizations deeply integrated with Microsoft 365, the introduction of Microsoft’s Co-Pilot enterprise solution offers exciting possibilities—but also raises important questions about its practical application…
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What industries do you find would be most open to a freelance marketer?
Expanding Your Freelance Marketing Business: Ideal Industries and Strategies for Client Acquisition As a seasoned marketing professional with over a decade of experience in copywriting, social media management, content creation, and email marketing, transitioning from a part-time freelance role to a full-fledged career can be both exciting and strategic. With plans to scale your freelance…
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How to identify consumer persona for sunscreen product?
How to Identify Consumer Personas for a Sunscreen Product: A Strategic Approach Understanding your target audience is a crucial step in developing a successful marketing strategy, especially when launching a new or lesser-known product in an international market. If you’re working on a portfolio featuring a sunscreen body milk product and lack access to detailed…
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I killed an AI feature because it doesn’t actually help
Title: Reevaluating AI Integrations in Social Media Tools: Prioritizing Genuine Value over Buzzwords As developers and digital entrepreneurs, we constantly explore innovative features to enhance our solutions. Recently, I embarked on integrating AI functionalities into my social media scheduling platform, PostFast, with the goal of providing intelligent content generation to our users. After extensive development…