Category: Marketing
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Can’t decide if this is genius marketing or a horrible idea
Is This Innovative Marketing or a Bad Idea? A Critical Look at a Bold Advertising TacticIn the ever-evolving world of marketing, professionals are constantly on the lookout for campaigns that stand out—whether through cleverness, controversy, or originality. With over six years of experience in the marketing industry, including three years at Leo Burnett on the…
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Do any of you guys use a AI master prompt to generate meta ad copies?
Unlocking the Potential of AI: Creating a Master Prompt for Generating Effective Meta Ad CopiesIn the rapidly evolving landscape of digital marketing, leveraging artificial intelligence (AI) tools has become increasingly essential for businesses aiming to optimize their advertising efforts. One area that has garnered significant interest is the development of automated ad copy generation, particularly…
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Question: Ad spend budget not being spent by google ads or Apple search ads – why?
Optimizing Your Digital Advertising Budget: Addressing Under-Spending on Google and Apple Search AdsIn digital marketing, allocating and managing ad budgets effectively is crucial to maximizing return on investment. However, it can be concerning when your ad campaigns are significantly underspent midway through the month, especially on platforms like Google Ads and Apple Search Ads, which…
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Holiday gifts! It’s that time already – what are we ordering for our clients?
Celebrating Client Appreciation this Holiday Season: Thoughtful Gift Ideas for Your Top ClientsAs the holiday season approaches, businesses across industries begin toConsider how to express appreciation to their valued clients. In the B2B furniture sector, maintaining strong relationships is essential, and a well-chosen gift can reinforce your partnership and leave a lasting impression.Setting a Thoughtful…
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How to write a promotion proposal when I’m already doing additional work?
Crafting an Effective Promotion Proposal When Taking on Additional ResponsibilitiesNavigating career advancement within your current organization can be a complex and nuanced process, especially when your workload has expanded beyond your initial role. If you find yourself consistently undertaking duties that surpass your existing responsibilities, it might be time to formalize your contributions through a…
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Current Role of a Head of Marketing in a Company: Early 30s and What They’re Up To Now
Career Progression in Marketing: Insights from an In-House Marketing Professional in Their Early 30sNavigating a successful career in marketing can often feel like a balancing act between professional growth, job satisfaction, and industry trends. As someone who has been dedicated to in-house marketing since 2017 and currently holds a comfortable managerial position, I find myself…
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let’s talk marketing attributions – what’s your hot take on it?
Understanding Marketing Attribution: Navigating Complexity and Formulating StrategiesIn the evolving landscape of digital marketing, attribution modeling has become an integral component influencing key decision-making processes. From budget distribution and campaign prioritization to team incentives, organizations increasingly rely on attribution insights to steer their marketing efforts. However, as our understanding deepens, it becomes evident that attribution…
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Strategy? Tactics? Briefs? Plans? Campaigns? Objectives? Struggling to understand the difference….
Understanding Strategic and Tactical Terminology in Marketing: A Clear Guide for ProfessionalsIn the dynamic world of marketing, terminology can often become conflicting or confusing—especially when terms like strategy, tactics, plans, briefs, campaigns, and objectives are thrown around interchangeably. For many professionals, distinguishing between these concepts is essential for effective communication, planning, and execution. However, as…
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Fake marketing = hype. real marketing = consistency.
The Power of Consistent Marketing: Why Authenticity Trumps HypeIn today’s fast-paced digital landscape, the term “marketing” often conjures images of flashy campaigns, viral trends, and attention-grabbing stunts. However, there’s a significant distinction between genuine marketing efforts and superficial hype. Understanding this difference can be the key to building a sustainable and trustworthy brand.The Illusion of…