Category: Marketing
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What are some job boards that list marketing roles?
Exploring Effective Job Boards for Marketing Professionals: A Comprehensive Guide In today’s competitive job market, marketing professionals seeking new opportunities often rely on a handful of well-known job boards. Platforms such as Indeed, ZipRecruiter, and LinkedIn have become staples for many, providing extensive listings and valuable networking opportunities. For instance, LinkedIn’s dynamic feed allows users…
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Question about a phrase from potential employer — “Where you spike?”
Understanding the Term “Where You Spike” in Marketing Interviews: A Guide for Candidates In the dynamic landscape of marketing recruitment, clear communication is essential—for both interviewers and candidates. Recently, a candidate reaching out to the marketing community sought clarification on a specific phrase encountered during a job interview: “where you spike.” Although familiar within Agile…
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Been posting daily on LinkedIn for 3 months – already feeling burned out, what am I doing wrong?
Navigating Content Creation Burnout on LinkedIn: Strategies for Sustainable Engagement In recent months, many professionals have adopted the practice of posting daily on LinkedIn to expand their networks and enhance their online presence. While this consistent effort can yield promising results—such as increased profile views and connection requests—it can also lead to unexpected challenges, notably…
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CMO using influencer-style storytelling to market B2B AI tool
Innovative Influencer-Style Storytelling: A New Frontier in B2B AI Marketing In the rapidly evolving landscape of B2B marketing, traditional strategies are being challenged by novel, more personal approaches. One particularly intriguing example is Daniel Mints, Chief Marketing Officer at Cluely, whose unique blend of influencer-style storytelling is redefining how B2B AI products are positioned and…
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How I scaled UGC‑style video ads using AI avatars (no editors, no creators)
Maximizing Content Creation with AI Avatars: A Cost-Effective Strategy for UGC-Style Video Ads In the rapidly evolving landscape of digital advertising, agility and efficiency are paramount—especially for businesses operating with limited budgets. Recently, I embarked on a project to streamline the production of user-generated content (UGC) style video ads by leveraging Artificial Intelligence tools, eliminating…
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Nonprofit Marketer New to Private Clinical Marketing, What do I Need to Know?
Navigating Private Clinical Marketing: A Guide for Nonprofit Marketers Transitioning into Healthcare Outreach Transitioning from nonprofit marketing to the private healthcare sector can be both exciting and challenging. If you’re a nonprofit professional with a background in outreach and community engagement, stepping into a private clinical environment requires understanding new protocols, establishing strategic partnerships, and…
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Venting – big fish eats little fish?! What would you do to beat the industry leader?
Overcoming Industry Leaders: Strategies for Smaller Brands to Compete Effectively In the competitive landscape of Digital Marketing, it’s often perceived that large corporations possess insurmountable advantages. Their substantial budgets allow them to dominate Search Engine Optimization (SEO), leverage paid advertising channels like Google Ads with ease, and conduct extensive testing to refine their strategies. This…
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The $0 marketing step that most businesses still skip
The Overlooked Free Marketing Strategy That Could Transform Your Business In my experience working with small businesses, I’ve observed a common pattern: many entrepreneurs are highly active on popular social platforms like Instagram, Facebook, and LinkedIn. However, they often overlook a crucial, entirely free marketing tool—yet it has the potential to significantly boost local visibility…
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Need advice: competing job offer vs. pending internal promotion
Navigating Career Transitions: Evaluating a Competing Job Offer Versus an Internal Promotion Opportunity Making strategic career decisions can often be challenging, especially when faced with contrasting opportunities within your current organization and from an external employer. This article explores key considerations and best practices to help you navigate such pivotal moments effectively. Understanding Your Current…