Category: Marketing
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Sales organization doesn’t believe marketing generation
Understanding the Alignment Between Marketing and Sales in Lead Generation: A Common ChallengeIn the realm of B2B software sales, the dynamic between marketing and sales teams often sparks ongoing discussions—particularly when it comes to attributing lead generation and opportunity creation. This issue isn’t unique to any one organization; many companies grapple with defining the true…
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Fellow marketer seeking advice – confused and need your help!
Enhancing Marketing Messaging for Innovative Human Behavior Technology: A Call for Expert InsightsAs a marketer who has recently transitioned into a CEO role, I am currently navigating the complexities of refining our marketing strategy for an innovative product idea. I am reaching out to the professional community for guidance on an ongoing challenge I am…
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Current Role of a Head of Marketing in Their Early 30s: What Are They Up To Now?
Career Insights: Navigating the Path to Senior Marketing LeadershipAs professionals in the marketing industry, many of us find ourselves at an important career crossroads—balancing stability with the desire for growth. If you’re currently working in an in-house marketing role, perhaps in a managerial position, you might find yourself pondering the future trajectory of your career.…
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Do you guys know how to advertise in China on social media?
Exploring Social Media Advertising Strategies in China: A Guide for Global MarketersIn the realm of digital marketing, advertising on social media platforms has become a vital component of global business strategies. Marketers accustomed to advertising through tools like Facebook Ads Manager, Instagram Ads, TikTok Ads, or VKontakte (VK) in Russia often wonder how to expand…
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Season’s Greetings! The season is here—what gifts are we planning to send to our clients?
Planning Holiday Client Gifts: Thoughtful Ideas Within BudgetAs the holiday season approaches, it’s time for businesses to show appreciation to their valued clients. For professionals in the B2B marketing sector—particularly those in the furniture industry—the challenge lies in selecting meaningful gift items that convey gratitude without exceeding budget constraints.Setting the Stage: Your Gift-Giving GoalsThis year,…
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How many tools do you actually juggle just to run ads?
The Hidden Complexity of Digital Advertising: Managing Multiple Tools for Campaign SuccessIn the fast-paced world of digital marketing, launching a single ad campaign can often feel like orchestrating a complex symphony of various tools and platforms. While each tool serves a specific purpose—creative design, campaign management, analytics, and reporting—the fragmentation can lead to inefficiencies, frustration,…
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B2B SaaS email lead nurturing that actually works?
Effective B2B SaaS Email Lead Nurturing Strategies: Insights for SuccessIn the competitive landscape of B2B SaaS, lead nurturing remains a critical component for converting prospects into loyal customers. Despite implementing segmentation, tailored content, and engagement-based scoring, many professionals find themselves questioning whether their email strategies are truly effective. If this resonates with you, you’re not…
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Potential Switch to Product Marketing – any advice?
Exploring a Transition to Product Marketing: Seeking Advice and InsightsTransitioning Career Paths in Marketing: Insights from a Technology ProfessionalIn the dynamic landscape of technology marketing, professionals often find themselves contemplating shifts within their careers to align with evolving industry trends and personal aspirations. Recently, I found myself at such a crossroads and am seeking guidance…
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Marketing to the state and federal government agencies
Effective Strategies for Marketing to State and Federal Government AgenciesIntroductionNavigating the world of government procurement and outreach can be a daunting task for independent authors and small publishers. If you have authored a self-help booklet and aim to reach government agencies — including state and federal entities — understanding the most effective marketing tactics is…