Category: Marketing
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How is everyone getting job interviews these days?
Navigating the Job Market in 2024: Effective Strategies for Securing Interviews The job landscape has undergone significant transformation over the past few years, presenting both challenges and opportunities for job seekers. As professionals explore new roles, understanding current job search strategies is more important than ever. Evolving Job Search Platforms and Their Effectiveness Many candidates…
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Are we hitting peak TikTok ad fatigue, or is it just poor creative testing?
Analyzing Ad Fatigue on TikTok: Is It a Platform Limitation or a Creative Optimization Challenge? In the rapidly evolving landscape of digital advertising, marketers are continually assessing where their efforts yield the most sustainable results. Recently, a pattern has emerged among e-commerce brands: campaigns on TikTok tend to experience shorter effective lifespans, with creative fatigue…
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Hot take: not every company needs an active social media
The Reality Check: Why Not All Companies Need a Robust Social Media Presence In today’s digital landscape, it’s almost a given that businesses aspire to strengthen their social media footprint. During interviews with various companies, a common refrain we encounter is the desire to grow their social profiles. While having a presence on platforms like…
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Are events effective in B2B? How can I maximize my spend if I sponsor?
Maximizing the Impact of B2B Events: Strategies for Effective Sponsorship and Engagement In the dynamic landscape of B2B marketing, events—ranging from large-scale expos to intimate conferences—remain a key avenue for brand visibility and networking. However, many marketers grapple with questions about their true effectiveness and how to optimize their investments, particularly when it comes to…
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Cracker Barrel’s recent campaign was brilliant… I see what they did there.
Analyzing the Strategic Brilliance Behind Cracker Barrel’s Recent Campaign In the ever-evolving landscape of marketing and brand positioning, some campaigns stand out not necessarily for their content, but for their strategic ingenuity. A recent example that has caught attention is Cracker Barrel’s latest marketing effort, which some are calling both clever and impactful. While the…
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Need to Create an Internal Marketing Request Form. What Are You Using?
Streamlining Internal Marketing Requests: Exploring Effective Solutions Managing internal support requests within a growing organization can be a complex task, especially when coordinating across multiple teams and stakeholders. For small to medium-sized marketing teams supporting a large organization, establishing an efficient request intake system is vital to ensure timely responses and avoid bottlenecks. This article…
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Most memorable guerrilla marketing tactic I pulled off
Unforgettable Guerrilla Marketing Success: How a Simple Pen Provoked a Major Radio Mention In the competitive world of local marketing, creative strategies often make the most lasting impressions. Here’s a memorable example from my early days working with a cable internet provider in the Boston area—a tactic that turned a small promotional gesture into significant…
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Coming up on almost 10 years in marketing since I graduated college and still not in a senior/manager/director role.
Reflecting on a Decade in Marketing: Navigating Career Progression and Growth As I approach the ten-year milestone since graduating from college and embarking on my professional journey in marketing, I find myself reflecting deeply on my career trajectory. Despite nearly a decade of experience, I have yet to attain a senior, managerial, or director-level position.…
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How do you find where your Audience is online? Testing a Hypothesis would love the help!
Discovering Your Audience’s Online Presence: A Guide to Validating Your Marketing Hypothesis Understanding where your target audience resides online is a fundamental step in crafting effective marketing strategies. If you’re a marketer or business owner, you’ve likely pondered: How can I pinpoint the platforms and communities where my potential customers are most active? In the…