Category: Marketing
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Any tips on how to develop PR network for small business? How to target business owners and commercial companies?
Developing an Effective PR Network for Small Construction Businesses: Strategies to Engage Business Owners and Commercial Clients In today’s competitive construction industry, establishing a robust public relations (PR) network is essential for small businesses aiming to generate consistent commercial leads. As a dedicated marketing professional working within the construction sector, I recognize the challenges of…
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Marketing Director with no marketing department. What could possibly go wrong?
Navigating the Challenges of Building a Marketing Department from Scratch This week, I received a new title that feels both exciting and a bit daunting: Marketing Director. While the title is official and certainly a step forward, it also marks the beginning of a new journey—one where I face the complex task of establishing a…
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How do you get traffic to your website that has nothing on it.
Strategies for Building Website Traffic Before Your Content Launch: A Guide for Beginners Launching a new website can be an exciting yet challenging endeavor, especially when you’re eager to attract visitors before your core offerings are fully developed. If your site is still under construction, you might wonder how to generate meaningful traffic and build…
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Ad Buyers: when it comes to marketing on meta, what are your “golden rules?”
Effective Strategies for Successful Advertising on Meta Platforms: Key Principles for Ad Buyers Entering the realm of digital advertising can be both exciting and overwhelming, especially given the vast amount of information available. When it comes to marketing on Meta (formerly Facebook) platforms, establishing a set of foundational best practices can significantly enhance your ad…
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When your Product/Service is Trash but Marketing is on-point. In-frame: Zepto India
Analyzing the Discrepancy Between Marketing Excellence and Operational Shortcomings: A Case Study of Zepto India In the competitive landscape of modern e-commerce and quick-delivery services, a company’s reputation hinges on both its brand messaging and operational integrity. Recently, Zepto India has garnered attention for its marketing efforts that captivate audiences and generate buzz. However, beneath…
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Trouble finding marketing manager roles Twin Cities
Navigating the Job Market: Challenges in Securing Marketing Manager Positions in the Twin Cities Employment endeavors can be particularly challenging during periods of economic fluctuation, and recent experiences in the Twin Cities metro area highlight this ongoing issue. As a professional actively seeking a marketing manager role, I was laid off in early May and…
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How have your teams realigned secondary KPI’s since AI mode slop was forced upon us?
Adapting Secondary KPIs in the Era of AI-Driven Marketing: A Strategic Approach As marketing professionals navigate the evolving landscape shaped by the increasing integration of Artificial Intelligence, it’s essential to revisit and refine our key performance indicators (KPIs). Recently, I had the opportunity to prepare for a strategic presentation to my company’s board of directors,…
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Freelancers: Do You Recommend Niching Down to a Particular Industry or Keeping it Broad?
Should Freelancers Focus on a Niche or Maintain a Broad Service Offering? Insights for Freelance Marketers Starting a freelance marketing business can be both exciting and challenging, especially when it comes to defining your target market. Many freelancers grapple with the decision: Should I specialize in a specific industry, or keep my services broad to…
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I realized I don’t like working in marketing and I don’t know what to do now
Understanding Career Discontent: Navigating the Realization of Misaligned Work Preferences Introduction Many professionals find themselves questioning their career paths at some point in their journeys. This reflection can be particularly challenging when external factors such as compensation, benefits, and organizational environment seem satisfactory, yet a sense of dissatisfaction persists. In this article, we explore the…