Category: Marketing
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First Meta Sales Campaign: 200 Purchases Reported in a Week, How Do We Verify These Are Real?
Understanding and Verifying Facebook/Instagram Ads Campaign Data for E-Commerce Shops Introduction Launching a successful advertising campaign on Meta platforms such as Facebook and Instagram can significantly boost your eCommerce store’s visibility and sales. However, especially for those new to Meta’s advertising ecosystem, interpreting campaign data accurately is crucial. Recent experience from a mid-sized eCommerce business…
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Google advises businesses to choose a brandable domain name over a generic keyword domain
Google Recommends Prioritizing Brandable Domain Names Over Generic Keyword Domains for Better SEO In the ever-evolving landscape of Search Engine Optimization (SEO), domain name selection remains a crucial factor for establishing a strong online presence. Recently, John Mueller, a key figure in Google’s Search Relations team, offered valuable insights on this topic during the “Search…
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Great product but no idea how to market without big budget.
Effective Strategies for Marketing a Digital Product with Limited Budget in the Pet Industry Launching a new digital product is an exciting milestone, especially when feedback from testers has been overwhelmingly positive and the minimum viable product (MVP) is now fully functional. However, transitioning to effective marketing can present significant challenges, particularly when operating with…
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Are you seeing Reddit influence purchase decisions these days?
The Growing Impact of Reddit on Modern Consumer Purchasing Decisions In recent years, there has been a noticeable shift in how consumers gather information prior to making a purchase. While traditional sources such as online reviews, expert opinions, and social media platforms remain relevant, an increasingly prominent role is being played by Reddit—a vast and…
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How often do people request your marketing services but say “We have no money!”
Understanding Client Expectations: Navigating “We Have No Budget” Requests in Marketing Services In my experience as a marketing professional, one common and often perplexing refrain from prospective clients is, “We have no money for marketing.” Despite the frequency of these requests, I find them somewhat baffling, especially given the tangible benefits that strategic marketing can…
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What is the best way to receive feedback for name and logo?
How to Effectively Collect Feedback on Your App’s Name and Logo Launching a new product, especially a time management app, involves numerous vital decisions—among them, choosing the right name and developing a compelling logo. If you’ve reached a stage where you’ve crafted a promising name, visual identity, and slogan, seeking external feedback is a crucial…
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Should a company that operates in 4 regions only focus on improving marketing in one stable region?
Strategic Market Focus: Should a Multiregional Company Prioritize Strengthening a Single Stable Market? In today’s dynamic global economy, companies operating across multiple regions often grapple with strategic dilemmas—particularly regarding resource allocation and marketing priorities. For organizations that serve diverse markets, understanding when to concentrate efforts in a single stable region versus maintaining a broader regional…
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I want to create SEO Case studies from my existing clients… Should I mention their name and post their performance (GSC)?
Creating Impactful SEO Case Studies: Best Practices for Showcasing Client Successes In the competitive landscape of Digital Marketing, showcasing your expertise through case studies can be a powerful tool to attract new clients and build credibility. Many SEO professionals and agencies grapple with the decision of how to present client success stories ethically and effectively—particularly…
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The company is worth $80M. The website says, Welcome to our homepage
Transforming Traditional B2B Marketing: Lessons from a Growing Industrial Company In today’s competitive digital landscape, even the most successful companies recognize the importance of modern marketing strategies. However, some organizations, despite impressive revenue figures and breakout products, continue to operate with outdated marketing practices. This disconnect can hinder growth, brand visibility, and customer engagement, especially…