Category: Marketing
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Looking for Guidance on Transitioning to a Career in Product Marketing—Any Tips?
Exploring a Transition to Product Marketing: Seeking Expert InsightsNavigating Career Shifts within the Tech IndustryIn the dynamic landscape of technology, career growth often involves exploring new roles and skill sets. Recently, I’ve been contemplating a potential transition from my current position as a campaign and content specialist at a major tech firm to a dedicated…
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Analytics dashboard from multiple platforms and programs
Streamlining Cross-Platform Analytics: Best Practices for Centralized Data ManagementIn today’s digital landscape, organizations often rely on multiple platforms to engage with audiences, monitor campaigns, and track media coverage. From social media channels and email marketing campaigns to media mentions and internal communications, the volume and variety of data sources can become overwhelming. Managing these disparate…
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Product screenshots in social posts got 300% more engagement than generic graphics
Unlocking Social Media Engagement: The Power of Product Screenshots Over Generic GraphicsAfter eight months of managing our social media presence, we’ve finally uncovered what truly boosts engagement with our audience. Our journey highlights the importance of authentic content and strategic visual storytelling in driving meaningful interactions.What Didn’t WorkIn our earlier efforts, we experimented with various…
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Has anyone here ever tried / had success with branded video games?
Exploring the Effectiveness of Branded Video Games in Marketing StrategiesIn the evolving landscape of digital marketing, brands are continually seeking innovative ways to engage their audiences. One such approach gaining traction is the development of branded video games—interactive experiences crafted around a company’s identity with the primary goal of marketing and lead generation.What Are Branded…
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Choosing Between a Brand Manager Role in Marketing and a Portfolio Manager in Finance: Comparing Work-Life Balance, Salaries, and AI Risks
Choosing Between a Career in Brand Management and Portfolio Management: A Comparative Analysis of Work-Life Balance, Compensation, and Future OutlookMaking a career decision between the fields of marketing—specifically brand management—and finance—particularly portfolio management—can seem daunting, especially when weighing various factors such as salary, work-life balance, career growth, and the evolving impact of artificial intelligence (AI).…
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Another brand(not competitor) increasing my marketing cost
Managing Cross-Brand Lead Attribution in Google Ads: Strategies for Effective Campaign SeparationIn today’s competitive digital landscape, precise audience targeting is essential for maximizing return on advertising investments. A common challenge faced by brands is inadvertently attracting traffic or leads that belong to other companies with similar or overlapping brand names. This situation can lead to…
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What Is the Typical Salary for a Marketing Director in New York City? – Your Expectations, Offers, and Remuneration
Understanding Salary Expectations for Marketing Directors in New York City: Insights and Industry TrendsNavigating salary negotiations can be a complex aspect of career progression, especially in a competitive and dynamic market like New York City. Recently, discussions have arisen surrounding the appropriateness of compensation offers for Marketing Director positions in the area, highlighting the importance…
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What is the average performance campaign management fee for D2C?
Understanding Industry Standards: Average Management Fees for D2C Performance CampaignsIn the rapidly evolving world of Direct-to-Consumer (D2C) marketing, effective campaign management is crucial to achieving business growth and maximizing return on investment. As companies increasingly leverage platforms like Meta (Facebook/Instagram) and Google, understanding the typical costs associated with managing these performance campaigns becomes essential for…
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Has anyone here tried testing marketing campaign messaging on digital twins of their target audience?
Exploring Digital Twins for Marketing Campaign Testing: A New Approach to Audience InsightsIn the rapidly evolving landscape of digital marketing, innovative methods for understanding and engaging target audiences are continually emerging. One such approach gaining attention is the use of digital twins—virtual representations of real-world entities—to evaluate marketing campaign messaging.Recently, I’ve embarked on experimenting with…