Category: Marketing
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Is this misleading? Watermelon Crush drink, only 10% watermelon
Understanding the Deceptiveness of Food Labeling: A Closer Look at “Watermelon Crush” Drink In the world of food and beverage marketing, packaging can often present a glossy, enticing image that may not fully align with the product’s actual composition. A recent discussion arose concerning a product labeled “Watermelon Crush” that warrants a closer examination to…
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Restaurant Marketing: Do paid ads ever make sense?
Effective Restaurant Marketing Strategies: When Do Paid Advertising Initiatives Make Sense? In the competitive landscape of the restaurant industry—particularly for mid-level, semi-fine, and fine dining establishments—marketing strategies play a crucial role in attracting new patrons and maintaining a loyal customer base. A common question among restaurateurs and marketing professionals alike is whether investing in paid…
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a lot of brands are mindfully considering social commerce right now
Embracing Social Commerce: A Growing Strategic Focus for Brands In recent months, there has been a noticeable shift among brands towards integrating social commerce into their overall retail strategies. The buzz surrounding platforms like TikTok Shop, which reportedly generated over $1 billion in revenue during Black Friday last year, has piqued the interest of many…
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Is it true that there is a threshold that needs to be met of ad spend before Instagram “knows your audience” and ads are effective or is this just a BS myth that has come about?
Understanding the Myth of Ad Spend Thresholds on Instagram Advertising: Does It Really Exist? In the world of Digital Marketing, social media advertising has become an essential tool for brands aiming to reach targeted audiences efficiently. However, many advertisers question whether there is a specific amount of ad spend required before platforms like Instagram truly…
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For Agencies – how do you manage various client Social Media login/passwords?
Effective Management of Client Social Media Credentials: Streamlining Access and Security Managing multiple client social media accounts is a common challenge faced by Digital Marketing agencies. With each client often requiring separate access credentials for platforms such as Facebook, Instagram, Twitter, and LinkedIn, keeping these accounts organized, secure, and easily accessible becomes crucial to maintaining…
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What questions should I include in a survey for small business owners?
Crafting an Effective Survey for small business Owners: Insights for Marketing and Copywriting Success Starting a solo venture as a copywriter can be both exciting and challenging. As you prepare to launch a free advertisement on Facebook Marketplace, conducting thorough market research is a smart move to refine your messaging and better understand your target…
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Simple framework to predict where AI will help in marketing tasks
Harnessing AI in Marketing: A Strategic Framework for Optimal Application In today’s fast-evolving marketing landscape, Artificial Intelligence (AI)—particularly large language models (LLMs)—has become an indispensable tool. Yet, to leverage AI effectively, it’s essential to understand its strengths and limitations. Here, we introduce a simple yet powerful framework to predict where AI can augment marketing tasks…
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Click-through rate from podcast show note links vs. in-audio ads?
Analyzing Click-Through Rates: Podcast Show Notes Links vs. In-Audio Advertising In the evolving landscape of podcast marketing, creators and advertisers continuously seek the most effective methods to engage audiences and drive conversions. A common question among industry professionals is: how do different promotional placements within a podcast episode perform in terms of click-through rates (CTR)?…
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Market campaigns that were offensive/racist/sexist
Evaluating Controversial Marketing Campaigns: Lessons in Diversity and Inclusion In today’s increasingly globalized and socially conscious marketplace, the importance of respectful and inclusive marketing cannot be overstated. However, throughout history, several advertising campaigns have missed the mark, inadvertently perpetuating offensive stereotypes, racism, or sexism. These missteps not only damage brand reputation but also highlight the…