Category: Marketing
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The price of art is whatever the market is willing to pay, but how do you achieve this mindset?
Understanding the Valuation of Art in Precious Metals: Strategies for Pricing Your Silver and Gold SculpturesArtistic pursuits often blur the lines between craftsmanship and market-driven valuation. For creators working with precious metals such as .999 silver and 24k gold, determining the right price for their work can be a complex challenge. This article explores how…
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Which are the best free tools for performance marketing for B2B SaaS companies?
Essential Free Tools for Performance Marketing in B2B SaaS CompaniesAs a go-to-market (GTM) strategist with two years of experience in B2B outreach at a startup, transitioning into performance marketing can be both an exciting and challenging step. If you’re looking to optimize your advertising efforts without breaking the bank, leveraging the right free tools can…
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Seeking Strategies to Attract More Customers: Developer Shares Experiences of Securing Paid Clients via Direct Outreach but Finds It Not Time-Efficient
Enhancing Customer Acquisition Strategies for Solo Entrepreneurs with Subscription ProductsIntroductionFor solo entrepreneurs and independent developers, transforming a promising product into a consistent revenue stream can be both rewarding and challenging. While having a functional product that addresses a market need is a significant milestone, scaling customer acquisition efforts remains a critical hurdle. This article explores…
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Choosing Between a Brand Management Career in Marketing and a Portfolio Management Career in Finance: Which Offers Better Work-Life Balance, Compensation, and AI Threat?
Choosing Between a Career in Brand Management and Portfolio Management: What’s the Better Path?In today’s dynamic job market, many professionals face difficult decisions when selecting their career paths. Two prominent options often considered are roles in marketing—specifically brand management—and positions in finance, such as portfolio management. If you find yourself at a crossroads with no…
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Is this brilliant marketing strategy or a terrible mistake?
Is This Innovation or a Mistake? Analyzing a Unique Marketing TacticIn the ever-evolving world of marketing, distinguishing between groundbreaking ideas and controversial strategies can be challenging. With over six years of experience in the industry, including three years at Leo Burnett working on client accounts, I’ve developed a keen eye for creative campaigns that stand…
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Disguised promotion on Reddit, for the sake of GEO, has to stop
Enhancing Online Integrity: The Need to Address Disguised Promotional Content on RedditIn recent times, a concerning trend has emerged within the Reddit community—an influx of users subtly inserting promotional content into posts and comments under the guise of genuine discussion. While the platform remains a valuable space for authentic engagement, this increase in covert advertising…
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Why am I inundated with leads services daily for my business?
Understanding the Surge of Daily Lead Service Offers: What’s Behind the Outreach?In recent weeks, I’ve noticed a significant increase in unsolicited messages from lead generation agencies and service providers. Each day, at least ten different companies reach out, eager to connect my business with potential brands and clients. These outreach efforts often arrive through email…
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Pivoting from in house to agency- has anyone ever done it backwards?
Navigating Career Transitions: From In-House Roles to Agency Positions and Back AgainEmbarking on a career in the marketing and client services industry often involves exploring various environments to find the perfect fit. Recently, professionals have been contemplating the dynamics of transitioning between in-house roles and agency positions, and whether reversing this trajectory is advisable or…
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Are we overspending on high-end gear for social media?
Optimizing Investment in Social Media Content Creation: Are High-End Equipment Purchases Justified?In the rapidly evolving landscape of digital marketing, many businesses are continually assessing the value of investing in advanced tools to enhance their social media presence. A common dilemma faced by mid-sized eCommerce companies pertains to whether the escalating costs associated with professional-grade video…