Category: Marketing
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I think I want to switch from marketing to operations, maybe?
Considering a Career Transition from Marketing to Operations: Insights and ReflectionsNavigating career paths often involves moments of introspection and reassessment, especially when one’s current role no longer aligns with personal aspirations or work-life balance goals. For professionals with a background in marketing within the construction management sector, the question of pivoting towards operations and project…
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How dirty data destroyed our SMS campaign ROI (and how we fixed it)
The Hidden Cost of Dirty Data: How It Ruined Our SMS Campaign ROI—and How We RecoveredIn the fast-paced world of e-commerce, performance marketing campaigns can make or break your quarterly results. Recently, our team launched a high-stakes SMS marketing initiative, targeting a list of 50,000 opt-in customers, armed with a $12,000 budget and industry benchmarks…
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Is it possible to transition from Media Planner to Paid Social?
Exploring a Career Transition from Media Planning to Paid Social Media: Is It Feasible?Many marketing professionals find themselves contemplating a shift in their career paths, especially when current roles no longer inspire growth or fulfillment. If you’re a media planner considering a move into paid social media, you’re not alone. This article explores the possibilities…
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I Subscribed to 34 Marketing Newsletters So You Don’t Have To – Here’s What I Am Still Subbed To
Enhancing Your Marketing Knowledge: A Curated List of Essential NewslettersIn the fast-paced world of marketing, staying informed is crucial. With an overwhelming number of newsletters available, finding the right ones that provide valuable insights without cluttering your inbox can be challenging. Recently, I embarked on a journey to explore numerous marketing newsletters—subscribing to a total…
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Let’s Discuss Marketing Attribution: What’s Your Perspective?
Understanding Marketing Attribution: Navigating the Complexities and DebatesIn the rapidly evolving landscape of digital marketing, attribution has emerged as a pivotal component influencing strategic decisions, budget distribution, campaign prioritization, and even team performance metrics. As businesses strive to understand the impact of their marketing efforts, the importance of accurate attribution becomes increasingly apparent—but so do…
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Follow-up emails yield better outcomes than the initial one
The Power of Follow-Up Emails: Why Persistence Pays Off in Business CommunicationIn the world of professional outreach, the initial email often feels like the first impression—crucial but not always sufficient to elicit a response. Despite crafting compelling subject lines and persuasive offers, many recipients simply overlook or ignore the first contact. This reality underscores the…
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Considering a Transition to Product Marketing – What Tips Would You Recommend?
Exploring a Transition to Product Marketing: Seeking Insights and GuidanceCareer Development in the Tech Industry: Transitioning into Product MarketingNavigating career progression within the fast-paced environment of the technology sector can be both exciting and challenging. Recently, I’ve been contemplating a potential shift from my current role into product marketing, and I’d like to share my…
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anyone here actually fixed onboarding drop-offs with video?
Effective Strategies to Reduce Onboarding Drop-Offs: The Power of Introductory VideosWelcome to our community of product enthusiasts and onboarding strategists. Today, we address a common challenge faced by many SaaS and app developers: declining user engagement during initial onboarding. Despite implementing various traditional methods such as detailed documentation, tooltips, checklists, and guided tours, many teams…
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The best marketing automation software isn’t the biggest name. Prove me wrong!
Unlocking the Power of Specialized Marketing Automation Software: Beyond the Big NamesIn the world of marketing automation, industry giants like HubSpot, Marketo, and Pardot often dominate the conversation. Their extensive features and brand recognition make them go-to solutions for many organizations. However, experience has shown that smaller, less heralded tools can sometimes deliver superior results…