Category: Marketing
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Venting – big fish eats little fish?! What would you do to beat the industry leader?
Navigating the Digital Marketing Landscape: Strategies for Competing Against Industry Titans In the ever-evolving world of Digital Marketing, smaller brands often find themselves at a distinct disadvantage when competing with industry giants. Larger corporations possess substantial resources—be it in SEO, paid advertising, or testing capabilities—that enable them to dominate market segments with relative ease. This…
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What does research show on ads depicting users as incompetent or careless?
Understanding the Impact of Depicting User Incompetence in Advertisements: Insights from Research In recent advertising campaigns for Artificial Intelligence (AI) tools, a recurring theme involves portraying users as either careless or lacking in competence. These portrayals often depict individuals relying on AI to compensate for perceived shortcomings—be it a lack of intelligence or negligence. While…
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Guerilla Marketing idea for a supplement gummy brand?
Innovative Guerrilla Marketing Strategies for Your Electrolyte Gummies Brand In the competitive world of health and wellness products, capturing consumer attention requires creativity and strategic thinking beyond traditional advertising. For brands like your Electrolyte Gummies, standing out in a crowded marketplace can be a challenge, especially when marketing efforts need a boost. If you’re seeking…
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let’s talk marketing attributions – what’s your hot take on it?
Understanding the Complexities of Marketing Attribution: Insights and Perspectives In today’s Digital Marketing landscape, attribution modeling has become a critical component influencing a wide array of strategic decisions. Marketers often rely on attribution insights to determine budget allocations, prioritize campaigns, and even shape team incentives. However, as our understanding deepens, it becomes evident that attribution…
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Medical ads with famous people who aren’t patients
The Impact and Ethical Considerations of Celebrity-Endorsed Medical Advertising In the realm of healthcare marketing, the utilization of celebrity endorsements has become a common strategy to capture public attention and build brand recognition. However, not all campaigns are straightforward, and some raise questions about transparency and ethical messaging. A recent observation within the industry involves…
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I killed an AI feature because it doesn’t actually help
Reevaluating AI Integration: Prioritizing Genuine Value Over Artificial Features As developers and entrepreneurs increasingly incorporate Artificial Intelligence into their products, it’s essential to critically assess whether these features truly add value to users or merely serve as buzzwords. Recently, I embarked on implementing AI functionality within my platform, aiming to enhance user experience and streamline…
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Could AI digital twins take the place of customer surveys?
Could AI Digital Twins Replace Traditional Customer Surveys? In the realm of marketing, understanding customer preferences is crucial for crafting effective campaigns. Traditionally, this involves investing significant time and financial resources into focus groups, surveys, and other forms of market research. While these methods have long been the standard, recent advancements in Artificial Intelligence present…
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For Agencies – how do you manage various client Social Media login/passwords?
Streamlining Social Media Management for Agencies: Effective Solutions for Handling Multiple Client Accounts In the realm of Digital Marketing and social media management, agencies often oversee multiple clients across various platforms such as Facebook, Instagram, Twitter, and LinkedIn. A common challenge faced by these teams is managing numerous login credentials securely and efficiently. Many agencies…
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Question: Ad spend budget not being spent by google ads or Apple search ads – why?
Understanding and Managing Your Digital Advertising Budget: Why Your Google and Apple Search Ads May Be Underperforming In the world of digital advertising, effective budget management is crucial to achieving your marketing goals. However, many advertisers encounter situations where their allocated budgets remain largely unspent as the month progresses. If you’ve experienced this with your…