Category: Marketing
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99% of my meta/tiktok ads are bots, what can i do?
Understanding and Combating Fake Traffic in Meta and TikTok Advertising CampaignsIn the world of digital advertising, especially on platforms like Meta (Facebook) and TikTok, achieving a positive return on investment can be challenging—more so when encountering predominantly non-human traffic. Recently, I embarked on a one-month journey with various ad campaigns targeting the United States, primarily…
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Looking at Monica and JoggAI. Monica seems like an all-in-one assistant, but is JoggAI better for dedicated podcast production?
Evaluating the Optimal AI Tools for Podcast Production: Monica vs. JoggAIIn the rapidly evolving landscape of digital content creation, AI-powered tools are transforming the way creators produce, edit, and distribute their podcasts. Content creators often face the challenge of choosing between versatile, all-in-one solutions and specialized platforms tailored for specific tasks. Recently, attention has been…
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Seeing success doing the opposite of everyone else
The Power of Doing the Opposite: How Embracing Personalization and Organic Growth Drives E-Commerce SuccessIn the fast-evolving world of e-commerce, industry trends often emphasize automation, AI solutions, and paid advertising as the primary avenues for growth. Over my decade of experience in marketing for e-commerce brands, I’ve observed a compelling counter-narrative: that genuine, personal engagement…
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How important is it to have the biggest? (stand on a trade fair)
The Significance of Stand Size at Trade Fairs: Is Bigger Always Better?In the realm of Business-to-Business (B2B) communications, face-to-face engagement remains a cornerstone of successful marketing strategies. Trade fairs, exhibitions, and industry events provide invaluable opportunities for companies to showcase their offerings, network with potential clients, and strengthen brand presence. A common debate among organizers…
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First time trying to sell a €7M Italian Villa, am I missing something obvious?
Optimizing Digital Marketing Strategies for High-End Italian Real Estate Sales: A Beginner’s PerspectiveIn the realm of luxury real estate, effectively reaching the right audience is crucial for a successful sale, especially when dealing with multimillion-euro properties. Recently, I found myself stepping into an unfamiliar role—promoting a €7 million villa in Italy—despite not having a traditional…
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Personal marketing question: I’m shortlisted for an important award. Winners are announced next week. Should I wait to tell my clients/supporters/audience?
Navigating Personal Milestones: When to Share Your Achievement with Your AudienceIn the dynamic world of professional and creative pursuits, timing your announcements can significantly impact your relationships and personal brand perception. Recently, I found myself at a crossroads regarding communication strategy after being shortlisted for a prestigious literary award. This experience prompted me to reflect…
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The book that changed how I see marketing is The 22 Immutable Laws of Marketing
How “The 22 Immutable Laws of Marketing” Transformed My Perspective on Branding and PositioningWhen I first delved into the world of marketing, I believed that success hinged primarily on persuasion — convincing consumers that a product was exceptional. However, a pivotal realization shifted my approach: marketing is less about the product itself and more about…
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I want to get rid of Social Ads – Is that a good idea?
Evaluating the Value of Social Advertising for Medical Equipment Companies: Is It Time to Shift Your Focus?In the rapidly evolving landscape of digital marketing, many businesses are reassessing their advertising strategies to ensure they are investing their resources effectively. If you’re considering whether to eliminate or reduce social media advertising efforts, particularly on platforms like…
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Got baited by a “free offer” today…turns out “free” came with an crazy onboarding fee.
The Hidden Costs Behind “Free” Offers: A Lesson in Transparency and Trust in MarketingIn the world of digital marketing, the promise of a “free” offer can be incredibly enticing. However, as many savvy consumers have discovered, these offers sometimes come with unforeseen costs that can erode trust and damage brand reputation. Recently, I encountered a…