Category: Marketing
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SaaS firms crushing it with events/networking dinners?
Leveraging Exclusive Events to Accelerate SaaS Market Expansion: Insights and Best PracticesIn the competitive landscape of SaaS (Software as a Service) offerings, gaining visibility and credibility among key decision-makers is essential for successful market expansion, particularly when targeting enterprise clients. Many innovative SaaS companies are turning to exclusive, invitation-only events as a strategic tool to…
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Any tips on how to develop PR network for small business? How to target business owners and commercial companies?
Developing an Effective PR Network for Small Construction Businesses: Strategies to Engage Business Owners and Commercial ClientsIn today’s competitive construction industry, establishing a robust public relations (PR) network is essential for small businesses aiming to generate consistent commercial leads. As a dedicated marketing professional working within the construction sector, I recognize the challenges of building…
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Marketing Director with no marketing department. What could possibly go wrong?
Navigating the Challenges of Building a Marketing Department from ScratchThis week, I received a new title that feels both exciting and a bit daunting: Marketing Director. While the title is official and certainly a step forward, it also marks the beginning of a new journey—one where I face the complex task of establishing a marketing…
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How do you get traffic to your website that has nothing on it.
Strategies for Building Website Traffic Before Your Content Launch: A Guide for BeginnersLaunching a new website can be an exciting yet challenging endeavor, especially when you’re eager to attract visitors before your core offerings are fully developed. If your site is still under construction, you might wonder how to generate meaningful traffic and build brand…
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Ad Buyers: when it comes to marketing on meta, what are your “golden rules?”
Effective Strategies for Successful Advertising on Meta Platforms: Key Principles for Ad BuyersEntering the realm of digital advertising can be both exciting and overwhelming, especially given the vast amount of information available. When it comes to marketing on Meta (formerly Facebook) platforms, establishing a set of foundational best practices can significantly enhance your ad performance…
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When your Product/Service is Trash but Marketing is on-point. In-frame: Zepto India
Analyzing the Discrepancy Between Marketing Excellence and Operational Shortcomings: A Case Study of Zepto IndiaIn the competitive landscape of modern e-commerce and quick-delivery services, a company’s reputation hinges on both its brand messaging and operational integrity. Recently, Zepto India has garnered attention for its marketing efforts that captivate audiences and generate buzz. However, beneath this…
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Is it a bad idea to switch marketing jobs in the US right now?
Considering a Job Transition in U.S. Marketing: Is Now the Right Time?Navigating career decisions during uncertain economic periods can be challenging, especially within dynamic industries like marketing. Recently, a professional in the field grappled with whether to accept a promising new opportunity or remain with their current employer amid widespread economic volatility.The OpportunityThe individual has…
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Trouble finding marketing manager roles Twin Cities
Navigating the Job Market: Challenges in Securing Marketing Manager Positions in the Twin CitiesEmployment endeavors can be particularly challenging during periods of economic fluctuation, and recent experiences in the Twin Cities metro area highlight this ongoing issue. As a professional actively seeking a marketing manager role, I was laid off in early May and have…
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How have your teams realigned secondary KPI’s since AI mode slop was forced upon us?
Adapting Secondary KPIs in the Era of AI-Driven Marketing: A Strategic ApproachAs marketing professionals navigate the evolving landscape shaped by the increasing integration of artificial intelligence, it’s essential to revisit and refine our key performance indicators (KPIs). Recently, I had the opportunity to prepare for a strategic presentation to my company’s board of directors, and…