Category: Marketing
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Freelancers: Do You Recommend Niching Down to a Particular Industry or Keeping it Broad?
Should Freelancers Focus on a Niche or Maintain a Broad Service Offering? Insights for Freelance MarketersStarting a freelance marketing business can be both exciting and challenging, especially when it comes to defining your target market. Many freelancers grapple with the decision: Should I specialize in a specific industry, or keep my services broad to attract…
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I realized I don’t like working in marketing and I don’t know what to do now
Understanding Career Discontent: Navigating the Realization of Misaligned Work PreferencesIntroductionMany professionals find themselves questioning their career paths at some point in their journeys. This reflection can be particularly challenging when external factors such as compensation, benefits, and organizational environment seem satisfactory, yet a sense of dissatisfaction persists. In this article, we explore the common experience…
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How to get VP to stop dropping tactical plans in my lap and expecting me to do them? I’m going insane
Effective Strategies for Managing Unproductive Collaboration with Senior Leadership: A Guide for In-House StrategistsNavigating organizational dynamics can be particularly challenging when senior leadership, especially at the executive level, diverges from core responsibilities or imposes unaligned initiatives. This article explores practical approaches for in-house strategists facing difficulties with senior managers who create confusion and demand work…
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Catalog ads now driving 40% of our agency’s performance results
Harnessing the Power of Catalog Ads: A Strategic Transformation Driving 40% of Our Agency’s PerformanceFor over a decade, I’ve been immersed in the world of digital advertising, often viewing catalog ads as the overlooked stepchild of paid media. They were typically regarded as a “set it and forget it” tactic—relying heavily on algorithmic automation while…
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Just got my first cold call from an AI. freaky realistic!
The Future of Customer Outreach: Experiencing an AI-Driven Cold Call in Real LifeIn an era where technology continuously pushes the boundaries of what’s possible, recent developments in artificial intelligence are transforming the landscape of business communication. Not long ago, cold calls were the domain of human sales representatives; today, the line between human and machine…
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Need advice: PMAX campaigns for hotels – worth keeping or better to pause?
Optimizing Hotel Marketing Campaigns: Is Performance Max Worth It or Should It Be Paused?In the competitive world of hotel advertising, achieving optimal return on ad spend is crucial. One of the newer tools in digital marketing, Google’s Performance Max (PMAX) campaigns, has garnered significant attention. However, their effectiveness, particularly within the hospitality sector, remains a…
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What single change made your pipeline steadier all year?
Achieving Steady Sales Pipelines: The Power of Simplified Visibility and Consistent ProcessesIn the fast-paced world of B2B marketing, maintaining a reliable sales pipeline can often feel like trying to balance on shifting sands. Many organizations experience quarterly fluctuations—sharp rises followed by unexpected declines—leaving teams frustrated and executives questioning strategy effectiveness. Reflecting on my own experience…
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Inquiry about setting up partnerships on behalf of client.
Optimizing Client Collaboration: Establishing Professional Partnership Outreach for Freelance Marketing ProjectsIn today’s digital landscape, effective communication and professional branding are vital when managing marketing initiatives on behalf of clients. When collaborating with small business owners, freelancers often face the challenge of establishing credibility and maintaining professionalism, especially during outreach activities such as influencer marketing, affiliate…
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Co-Pilot (Enterprise version) for Marketing. What’s doable and what’s not AI-wise?
Exploring the Capabilities of Co-Pilot (Enterprise Version) for Marketing: What Can and Can’t Be Done?In today’s fast-paced digital landscape, leveraging AI tools to streamline marketing activities is increasingly common. For organizations deeply integrated with Microsoft 365, the introduction of Microsoft’s Co-Pilot enterprise solution offers exciting possibilities—but also raises important questions about its practical application within…