Category: Marketing
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What industries do you find would be most open to a freelance marketer?
Expanding Your Freelance Marketing Business: Ideal Industries and Strategies for Client AcquisitionAs a seasoned marketing professional with over a decade of experience in copywriting, social media management, content creation, and email marketing, transitioning from a part-time freelance role to a full-fledged career can be both exciting and strategic. With plans to scale your freelance endeavors…
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How to identify consumer persona for sunscreen product?
How to Identify Consumer Personas for a Sunscreen Product: A Strategic ApproachUnderstanding your target audience is a crucial step in developing a successful marketing strategy, especially when launching a new or lesser-known product in an international market. If you’re working on a portfolio featuring a sunscreen body milk product and lack access to detailed consumer…
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I Removed an AI Functionality That Didn’t Provide Real Benefits
Title: Reevaluating AI Integrations in Social Media Tools: Prioritizing Genuine Value over BuzzwordsAs developers and digital entrepreneurs, we constantly explore innovative features to enhance our solutions. Recently, I embarked on integrating AI functionalities into my social media scheduling platform, PostFast, with the goal of providing intelligent content generation to our users. After extensive development and…
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What are some job boards that list marketing roles?
Exploring Effective Job Boards for Marketing Professionals: A Comprehensive GuideIn today’s competitive job market, marketing professionals seeking new opportunities often rely on a handful of well-known job boards. Platforms such as Indeed, ZipRecruiter, and LinkedIn have become staples for many, providing extensive listings and valuable networking opportunities. For instance, LinkedIn’s dynamic feed allows users to…
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Question about a phrase from potential employer — “Where you spike?”
Understanding the Term “Where You Spike” in Marketing Interviews: A Guide for CandidatesIn the dynamic landscape of marketing recruitment, clear communication is essential—for both interviewers and candidates. Recently, a candidate reaching out to the marketing community sought clarification on a specific phrase encountered during a job interview: “where you spike.” Although familiar within Agile methodologies,…
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Been posting daily on LinkedIn for 3 months – already feeling burned out, what am I doing wrong?
Navigating Content Creation Burnout on LinkedIn: Strategies for Sustainable EngagementIn recent months, many professionals have adopted the practice of posting daily on LinkedIn to expand their networks and enhance their online presence. While this consistent effort can yield promising results—such as increased profile views and connection requests—it can also lead to unexpected challenges, notably burnout…
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CMO using influencer-style storytelling to market B2B AI tool
Innovative Influencer-Style Storytelling: A New Frontier in B2B AI MarketingIn the rapidly evolving landscape of B2B marketing, traditional strategies are being challenged by novel, more personal approaches. One particularly intriguing example is Daniel Mints, Chief Marketing Officer at Cluely, whose unique blend of influencer-style storytelling is redefining how B2B AI products are positioned and promoted.A…
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How I scaled UGC‑style video ads using AI avatars (no editors, no creators)
Maximizing Content Creation with AI Avatars: A Cost-Effective Strategy for UGC-Style Video AdsIn the rapidly evolving landscape of digital advertising, agility and efficiency are paramount—especially for businesses operating with limited budgets. Recently, I embarked on a project to streamline the production of user-generated content (UGC) style video ads by leveraging artificial intelligence tools, eliminating the…
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Nonprofit Marketer New to Private Clinical Marketing, What do I Need to Know?
Navigating Private Clinical Marketing: A Guide for Nonprofit Marketers Transitioning into Healthcare OutreachTransitioning from nonprofit marketing to the private healthcare sector can be both exciting and challenging. If you’re a nonprofit professional with a background in outreach and community engagement, stepping into a private clinical environment requires understanding new protocols, establishing strategic partnerships, and building…