Category: Marketing
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Venting Frustration: Is the Big Fish Consuming the Smaller Ones? How Would You Outperform the Market Leader?
Overcoming Industry Leaders: Strategies for Smaller Brands to Compete EffectivelyIn the competitive landscape of digital marketing, it’s often perceived that large corporations possess insurmountable advantages. Their substantial budgets allow them to dominate search engine optimization (SEO), leverage paid advertising channels like Google Ads with ease, and conduct extensive testing to refine their strategies. This reality…
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The $0 marketing step that most businesses still skip
The Overlooked Free Marketing Strategy That Could Transform Your BusinessIn my experience working with small businesses, I’ve observed a common pattern: many entrepreneurs are highly active on popular social platforms like Instagram, Facebook, and LinkedIn. However, they often overlook a crucial, entirely free marketing tool—yet it has the potential to significantly boost local visibility and…
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Need advice: competing job offer vs. pending internal promotion
Navigating Career Transitions: Evaluating a Competing Job Offer Versus an Internal Promotion OpportunityMaking strategic career decisions can often be challenging, especially when faced with contrasting opportunities within your current organization and from an external employer. This article explores key considerations and best practices to help you navigate such pivotal moments effectively.Understanding Your Current Position and…
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Strategies on minimizing errors when building emails
Effective Strategies for Minimizing Errors in Email CampaignsEnsuring the accuracy and professionalism of email communications is paramount for maintaining your company’s reputation and ensuring recipient engagement. While occasional errors are almost inevitable, implementing systematic strategies can significantly reduce their frequency and impact. Here’s a comprehensive overview of best practices to help you refine your email…
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B2B folks – What’s your primary source of leads and revenue?
Understanding Lead Generation Strategies in the B2B SaaS SectorIn the competitive landscape of B2B SaaS, establishing a robust pipeline of leads and revenue streams is crucial for sustained growth. Business development teams often employ a variety of channels to attract potential clients and convert them into loyal customers. However, the effectiveness of each method can…
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What role is live social content playing in campaigns today?
The Evolving Role of Live Social Content in Modern Marketing CampaignsOver recent years, live social content—such as real-time social media feeds and interactive social walls—became a ubiquitous feature in marketing strategies across industries. Brands and organizations leveraged these tools to foster engagement, showcase user interaction, and create a dynamic online presence. However, as digital marketing…
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App Marketing Experts: Need help with SKAN vs Pixel strategy
Understanding App Attribution Strategies: SKAN vs. Pixel for iOS CampaignsLaunching an effective advertising campaign for an iOS app requires a clear grasp of attribution methods and their respective strengths and limitations. As marketers navigate the evolving landscape post-iOS 14, understanding the nuances between SKAdNetwork (SKAN) post-backs and traditional pixel-based tracking becomes crucial.Challenges with SKAdNetwork (SKAN)While…
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Help with GA4 Form Submit Tracking (GTM Setup Problem)
Implementing Accurate GA4 Form Submission Tracking with Google Tag Manager: A Comprehensive GuideIn the realm of digital marketing, precise event tracking is essential for understanding user interactions and optimizing website performance. One common challenge faced by marketers and developers alike is obtaining reliable data on form submissions through Google Analytics 4 (GA4) when utilizing Google…
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My “worst” ad beat my best one by 3x, and I almost didn’t publish it
The Power of Authenticity in Advertising: How a Genuine, Unpolished Ad Outperformed Its Polished CounterpartIn the fast-paced world of digital marketing, marketers often find themselves caught between data-driven best practices and authentic storytelling. While A/B testing and meticulous optimization are vital, sometimes the most unexpected results can redefine how we approach advertising altogether.Recently, I embarked…