Category: Marketing
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Is it possible to sell art online without playing the Instagram/TikTok game?
Exploring Alternative Strategies for Selling Art Online Without Relying on Instagram or TikTokIn today’s digital landscape, artists often feel compelled to build their presence on popular social media platforms like Instagram and TikTok to reach potential buyers. However, many creative entrepreneurs, like Thomas and his wife, are seeking different avenues to promote and sell their…
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Creating a searchable legacy on Reddit, is there value in it?
Maximizing Your Company’s Online Presence Through Strategic Engagement on RedditIn today’s digital landscape, search engines play a pivotal role in connecting potential customers with relevant businesses. Recent developments, such as Google’s prioritization of forum-based content—including platforms like Reddit—in their search results and emerging features like Search Generative Experience (SGE), highlight new opportunities for brands to…
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What are some marketing and sales jobs that allow you to travel to different cities or states?
Exploring Travel Opportunities in Marketing and Sales CareersFor marketing and sales professionals seeking dynamic roles that involve travel across various regions, numerous opportunities exist that can satisfy your adventurous spirit while advancing your career. If you’re passionate about exploring different parts of the United States and are interested in roles that include travel to trade…
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How is everyone getting job interviews these days?
Navigating the Job Market in 2024: Effective Strategies for Securing InterviewsThe job landscape has undergone significant transformation over the past few years, presenting both challenges and opportunities for job seekers. As professionals explore new roles, understanding current job search strategies is more important than ever. Evolving Job Search Platforms and Their EffectivenessMany candidates rely heavily…
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Are we hitting peak TikTok ad fatigue, or is it just poor creative testing?
Analyzing Ad Fatigue on TikTok: Is It a Platform Limitation or a Creative Optimization Challenge?In the rapidly evolving landscape of digital advertising, marketers are continually assessing where their efforts yield the most sustainable results. Recently, a pattern has emerged among e-commerce brands: campaigns on TikTok tend to experience shorter effective lifespans, with creative fatigue setting…
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Hot take: not every company needs an active social media
The Reality Check: Why Not All Companies Need a Robust Social Media PresenceIn today’s digital landscape, it’s almost a given that businesses aspire to strengthen their social media footprint. During interviews with various companies, a common refrain we encounter is the desire to grow their social profiles. While having a presence on platforms like Facebook,…
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Are events effective in B2B? How can I maximize my spend if I sponsor?
Maximizing the Impact of B2B Events: Strategies for Effective Sponsorship and EngagementIn the dynamic landscape of B2B marketing, events—ranging from large-scale expos to intimate conferences—remain a key avenue for brand visibility and networking. However, many marketers grapple with questions about their true effectiveness and how to optimize their investments, particularly when it comes to sponsorship…
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Cracker Barrel’s recent campaign was brilliant… I see what they did there.
Analyzing the Strategic Brilliance Behind Cracker Barrel’s Recent CampaignIn the ever-evolving landscape of marketing and brand positioning, some campaigns stand out not necessarily for their content, but for their strategic ingenuity. A recent example that has caught attention is Cracker Barrel’s latest marketing effort, which some are calling both clever and impactful. While the specifics…
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Need to Create an Internal Marketing Request Form. What Are You Using?
Streamlining Internal Marketing Requests: Exploring Effective SolutionsManaging internal support requests within a growing organization can be a complex task, especially when coordinating across multiple teams and stakeholders. For small to medium-sized marketing teams supporting a large organization, establishing an efficient request intake system is vital to ensure timely responses and avoid bottlenecks. This article delves…