Category: Marketing
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Pivoting from senior creative to growth marketing — advice?
Navigating a Transition from Senior Creative to Growth Marketing: Insights and StrategiesIn the evolving landscape of digital marketing, professionals often find themselves contemplating new career directions that better align with their interests and skill sets. One such transition gaining momentum is the shift from a senior creative role—such as Associate Creative Director or Creative Director—to…
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LinkedIn Growth Marketing Tips for Autism ABA Therapy Company
Effective LinkedIn Growth Strategies for ABA Therapy and Autism Healthcare ProvidersIn today’s competitive healthcare landscape, establishing a strong online presence is crucial for organizations, especially those operating within niche sectors such as Applied Behavioral Analysis (ABA) therapy and autism services. Leveraging professional social platforms like LinkedIn can significantly enhance brand visibility, credibility, and community engagement.…
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Is it wrong to leave a review for a movie you helped market
The Ethical Considerations of Writing a Review for a Film You Helped PromoteIn the world of film marketing and promotion, professionals often find themselves in complex ethical situations—particularly when it comes to reviewing the very projects they assist. A common question that arises is: Is it appropriate to leave a review for a movie you…
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First Meta Sales Campaign: 200 Purchases Reported in a Week, How Do We Verify These Are Real?
Understanding and Verifying Facebook/Instagram Ads Campaign Data for E-Commerce ShopsIntroductionLaunching a successful advertising campaign on Meta platforms such as Facebook and Instagram can significantly boost your eCommerce store’s visibility and sales. However, especially for those new to Meta’s advertising ecosystem, interpreting campaign data accurately is crucial. Recent experience from a mid-sized eCommerce business highlights the…
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Google advises businesses to choose a brandable domain name over a generic keyword domain
Google Recommends Prioritizing Brandable Domain Names Over Generic Keyword Domains for Better SEOIn the ever-evolving landscape of search engine optimization (SEO), domain name selection remains a crucial factor for establishing a strong online presence. Recently, John Mueller, a key figure in Google’s Search Relations team, offered valuable insights on this topic during the “Search Off…
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Great product but no idea how to market without big budget.
Effective Strategies for Marketing a Digital Product with Limited Budget in the Pet IndustryLaunching a new digital product is an exciting milestone, especially when feedback from testers has been overwhelmingly positive and the minimum viable product (MVP) is now fully functional. However, transitioning to effective marketing can present significant challenges, particularly when operating with a…
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Are you seeing Reddit influence purchase decisions these days?
The Growing Impact of Reddit on Modern Consumer Purchasing DecisionsIn recent years, there has been a noticeable shift in how consumers gather information prior to making a purchase. While traditional sources such as online reviews, expert opinions, and social media platforms remain relevant, an increasingly prominent role is being played by Reddit—a vast and diverse…
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How often do people request your marketing services but say “We have no money!”
Understanding Client Expectations: Navigating “We Have No Budget” Requests in Marketing ServicesIn my experience as a marketing professional, one common and often perplexing refrain from prospective clients is, “We have no money for marketing.” Despite the frequency of these requests, I find them somewhat baffling, especially given the tangible benefits that strategic marketing can bring…
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What is the best way to receive feedback for name and logo?
How to Effectively Collect Feedback on Your App’s Name and LogoLaunching a new product, especially a time management app, involves numerous vital decisions—among them, choosing the right name and developing a compelling logo. If you’ve reached a stage where you’ve crafted a promising name, visual identity, and slogan, seeking external feedback is a crucial next…