Category: Marketing
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Simple framework to predict where AI will help in marketing tasks
Harnessing AI in Marketing: A Strategic Framework for Optimal ApplicationIn today’s fast-evolving marketing landscape, artificial intelligence (AI)—particularly large language models (LLMs)—has become an indispensable tool. Yet, to leverage AI effectively, it’s essential to understand its strengths and limitations. Here, we introduce a simple yet powerful framework to predict where AI can augment marketing tasks and…
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Click-through rate from podcast show note links vs. in-audio ads?
Analyzing Click-Through Rates: Podcast Show Notes Links vs. In-Audio AdvertisingIn the evolving landscape of podcast marketing, creators and advertisers continuously seek the most effective methods to engage audiences and drive conversions. A common question among industry professionals is: how do different promotional placements within a podcast episode perform in terms of click-through rates (CTR)? Specifically,…
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Market campaigns that were offensive/racist/sexist
Evaluating Controversial Marketing Campaigns: Lessons in Diversity and InclusionIn today’s increasingly globalized and socially conscious marketplace, the importance of respectful and inclusive marketing cannot be overstated. However, throughout history, several advertising campaigns have missed the mark, inadvertently perpetuating offensive stereotypes, racism, or sexism. These missteps not only damage brand reputation but also highlight the crucial…
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Thoughts on Reddit as training content for AI-search (will not promote)
The Role of Reddit as a Data Source for AI Search Training: An Industry PerspectiveIn recent discussions within the AI community, Reddit has emerged as a prominent resource for training large language models (LLMs), especially in refining search algorithms. Alongside platforms like Wikipedia and YouTube, Reddit contributes vast quantities of user-generated content that can help…
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Here’s something I’ve been noticing: the first email almost never gets the reply.
Unlocking Effective Email Outreach: Why Follow-Ups Are Key to Building Meaningful ConversationsIn today’s fast-paced digital world, email remains a cornerstone of professional communication and business development. Yet, many professionals and entrepreneurs overlook a vital component of successful outreach: the strategic use of follow-up emails.Understanding the Challenge of the Initial ContactTake a moment to reflect on…
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Marketing managers – what’s your biggest workflow pain point ?
Identifying Key Workflow Challenges in Marketing ManagementEffective marketing management often involves juggling a variety of complex processes, many of which function adequately yet leave teams feeling that there is significant room for improvement. Recognizing these inefficiencies is the first step toward streamlining operations and enhancing overall productivity.Common Workflow Pain Points in Marketing Teams Multi-platform Campaign…
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Anyone here balance a full-time marketing career with a UX side hustle?
Balancing a Full-Time Career in Digital Marketing with a UX Freelance Side Hustle: Is It Achievable?Pursuing a career in digital marketing offers exciting opportunities for growth and creativity. Many professionals in this field consider leveraging their design backgrounds through side projects or freelance work in User Experience (UX) design, aiming to maintain their creative edge…
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Am I just bad at managing my time or I have so many work?
Struggling with Time Management or Overloaded Workload? A Closer Look at Handling Multiple Business TasksAre you feeling overwhelmed by your workload despite putting in your best efforts? Many professionals find themselves questioning whether their time management skills are lacking or if their tasks are simply too numerous to handle effectively. Let’s analyze a typical weekly…
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Doing free labor before being considered for an interview……
The Hidden Costs of “Paying Your Dues” in the Job MarketIn today’s competitive job landscape, many candidates find themselves navigating a series of demanding pre-interview processes that often feel more like unpaid labor than fair assessment. Recently, I was approached by a recruiter for a role in a niche industry—one that piqued my interest due…