Category: Marketing
-
Been posting daily on LinkedIn for 3 months – already feeling burned out, what am I doing wrong?
Navigating Content Creation Burnout on LinkedIn: Strategies for Sustainable Engagement In recent months, many professionals have adopted the practice of posting daily on LinkedIn to expand their networks and enhance their online presence. While this consistent effort can yield promising results—such as increased profile views and connection requests—it can also lead to unexpected challenges, notably…
-
How I scaled UGC‑style video ads using AI avatars (no editors, no creators)
Maximizing Content Creation with AI Avatars: A Cost-Effective Strategy for UGC-Style Video Ads In the rapidly evolving landscape of digital advertising, agility and efficiency are paramount—especially for businesses operating with limited budgets. Recently, I embarked on a project to streamline the production of user-generated content (UGC) style video ads by leveraging Artificial Intelligence tools, eliminating…
-
Venting – big fish eats little fish?! What would you do to beat the industry leader?
Overcoming Industry Leaders: Strategies for Smaller Brands to Compete Effectively In the competitive landscape of Digital Marketing, it’s often perceived that large corporations possess insurmountable advantages. Their substantial budgets allow them to dominate Search Engine Optimization (SEO), leverage paid advertising channels like Google Ads with ease, and conduct extensive testing to refine their strategies. This…
-
The $0 marketing step that most businesses still skip
The Overlooked Free Marketing Strategy That Could Transform Your Business In my experience working with small businesses, I’ve observed a common pattern: many entrepreneurs are highly active on popular social platforms like Instagram, Facebook, and LinkedIn. However, they often overlook a crucial, entirely free marketing tool—yet it has the potential to significantly boost local visibility…
-
Need advice: competing job offer vs. pending internal promotion
Navigating Career Transitions: Evaluating a Competing Job Offer Versus an Internal Promotion Opportunity Making strategic career decisions can often be challenging, especially when faced with contrasting opportunities within your current organization and from an external employer. This article explores key considerations and best practices to help you navigate such pivotal moments effectively. Understanding Your Current…
-
B2B folks – What’s your primary source of leads and revenue?
Understanding Lead Generation Strategies in the B2B SaaS Sector In the competitive landscape of B2B SaaS, establishing a robust pipeline of leads and revenue streams is crucial for sustained growth. Business development teams often employ a variety of channels to attract potential clients and convert them into loyal customers. However, the effectiveness of each method…
-
What role is live social content playing in campaigns today?
The Evolving Role of Live Social Content in Modern Marketing Campaigns Over recent years, live social content—such as real-time social media feeds and interactive social walls—became a ubiquitous feature in marketing strategies across industries. Brands and organizations leveraged these tools to foster engagement, showcase user interaction, and create a dynamic online presence. However, as Digital…
-
App Marketing Experts: Need help with SKAN vs Pixel strategy
Understanding App Attribution Strategies: SKAN vs. Pixel for iOS Campaigns Launching an effective advertising campaign for an iOS app requires a clear grasp of attribution methods and their respective strengths and limitations. As marketers navigate the evolving landscape post-iOS 14, understanding the nuances between SKAdNetwork (SKAN) post-backs and traditional pixel-based tracking becomes crucial. Challenges with…
-
My “worst” ad beat my best one by 3x, and I almost didn’t publish it
The Power of Authenticity in Advertising: How a Genuine, Unpolished Ad Outperformed Its Polished Counterpart In the fast-paced world of Digital Marketing, marketers often find themselves caught between data-driven best practices and authentic storytelling. While A/B testing and meticulous optimization are vital, sometimes the most unexpected results can redefine how we approach advertising altogether. Recently,…