Category: Marketing
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Question: Ad spend budget not being spent by google ads or Apple search ads – why?
Understanding and Optimizing Your Digital Advertising Budgets: Why Your Google and Apple Search Campaigns Might Be Underspending In the realm of Digital Marketing, efficiently managing your ad spend is crucial to maximizing return on investment. Recently, many advertisers have noticed a common challenge: despite allocating specific monthly budgets for Google and Apple Search Ads, the…
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I make good looking 3D product animations, but an artist’s worst enemy is marketing
The Challenges of Marketing High-Quality 3D Product Animations as a Young Creator In the world of digital artistry, creating visually stunning 3D product animations is a significant achievement. Many talented artists take pride in developing professional, polished videos that showcase products in engaging and dynamic ways. However, even the most impressive work can fall flat…
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Apple’s value propositions and positioning. Hot take!
Analyzing Apple’s Value Proposition and Market Positioning: A Critical Perspective Recently, I participated in a viewing of Apple’s latest keynote presentation, which unveiled the newest iteration of their flagship iPhone lineup. As I absorbed the detailed specifications—ranging from advanced chip architectures and stunning screen brightness levels to sophisticated cooling systems and impressive battery longevity—I found…
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Holiday gifts! It’s that time already – what are we ordering for our clients?
Selecting the Perfect Holiday Gifts for Your Top Clients: Strategies and Ideas As the holiday season approaches, many businesses begin to consider how to express appreciation to their most valued clients. This period offers a prime opportunity to strengthen relationships and showcase your company’s gratitude through thoughtful gifting. For professionals in B2B marketing, particularly those…
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let’s talk marketing attributions – what’s your hot take on it?
Understanding Marketing Attribution: Navigating the Complex Landscape In the dynamic world of marketing, attribution plays a pivotal role in shaping strategic decisions—from budget distribution and campaign prioritization to team incentives. As marketing professionals, we rely heavily on attribution models to decipher which channels and touchpoints drive conversions and revenue. However, as I delve deeper into…
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Struggling to scale campaign for saree brand — need advice on ROAS & Advantage+
Strategies for Scaling Saree Campaigns: Navigating ROAS Challenges and Choosing the Right Approach In Digital Marketing, scaling campaigns while maintaining a healthy Return on Ad Spend (ROAS) is a common challenge, especially when promoting high-value products like premium sarees. Recently, I encountered this dilemma while managing an advertising project for a saree brand targeting customers…
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Potential Switch to Product Marketing – any advice?
Exploring a Transition to Product Marketing: Seeking Expert Insights Navigating Career Shifts within the Tech Industry In the dynamic landscape of technology, career growth often involves exploring new roles and skill sets. Recently, I’ve been contemplating a potential transition from my current position as a campaign and content specialist at a major tech firm to…
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Analytics dashboard from multiple platforms and programs
Streamlining Cross-Platform Analytics: Best Practices for Centralized Data Management In today’s digital landscape, organizations often rely on multiple platforms to engage with audiences, monitor campaigns, and track media coverage. From social media channels and email marketing campaigns to media mentions and internal communications, the volume and variety of data sources can become overwhelming. Managing these…
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Product screenshots in social posts got 300% more engagement than generic graphics
Unlocking Social Media Engagement: The Power of Product Screenshots Over Generic Graphics After eight months of managing our social media presence, we’ve finally uncovered what truly boosts engagement with our audience. Our journey highlights the importance of authentic content and strategic visual storytelling in driving meaningful interactions. What Didn’t Work In our earlier efforts, we…