Category: Marketing
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What’s the most successful swag you’ve ever given out?
Innovative Ideas for Company Swag That Leave a Lasting ImpactIn the world of corporate branding and employee engagement, choosing the right promotional items—or “swag”—can make a significant difference. As companies frequently distribute these items throughout the year, selecting products that are both meaningful and practical is essential. If you’re planning your next round of employee…
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How do you balance data-driven marketing with creativity?
Finding the Sweet Spot: Balancing Data-Driven Strategies with Creative MarketingIn today’s digital landscape, the power of data-driven marketing cannot be overstated. Businesses increasingly rely on analytics, testing, and optimization to refine their campaigns and maximize returns. However, as organizations become more entrenched in metrics and data analytics, a common challenge emerges: ensuring that creativity and…
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What is the difference between target customer and target market?
Understanding the Distinction Between Target Customer and Target Market in Business StrategyIn the realm of marketing and business planning, it’s essential to clearly differentiate between two fundamental concepts: the target market and the target customer. Although these terms are often used interchangeably, they serve distinct purposes in developing effective marketing strategies.Defining Target MarketThe target market…
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Is “Intro Packet” the correct term for the thing you pass out to prospective clients that informs them about your business?
Understanding the Right Terminology for Client Introduction Documents: What to Call Your Business Overview MaterialIf you’re a small business owner working on refining your client outreach materials, you’re probably pondering the best way to describe your introductory document. Specifically, many entrepreneurs ask whether terms like “intro packet” are appropriate or whether there’s a more recognized…
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Question for those that went corp to contract/consulting…proposals and timelines?
Optimizing Contract Proposals for Small Business Marketing Engagements: Insights and Best PracticesNavigating the transition from corporate employment to independent contract work offers new opportunities—and fresh challenges. As experienced marketing professionals move into small business niches, crafting clear, comprehensive proposals becomes essential to ensure mutual understanding and successful project execution. Drawing from industry experience, this article…
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Career coach for someone feeling lost in their marketing career?
Navigating a Career Transition in Marketing: How a Career Coach Can Support Your ExplorationEmbarking on a career path can sometimes feel overwhelming, especially when you’re considering a shift within a dynamic industry like marketing. Whether you’re currently specializing in paid media and contemplating a transition to a different area or simply feeling unsure about your…
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Is it wise to run multiple promos at the same time?
Is Running Multiple Promotions Simultaneously a Good Strategy for Your Business?In the world of retail and food service, promotional offers are a powerful tool to attract customers and increase sales. However, the question often arises: is it beneficial to run multiple promotions at the same time? This is a particularly relevant consideration for small-scale vendors,…
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Marketing attribution for offline campaigns: what actually works?
Effective Strategies for Measuring the Impact of Offline Marketing CampaignsIn the realm of marketing, accurately gauging the effectiveness of offline campaigns remains a persistent challenge. While digital marketing metrics—such as click-through rates and conversion data—offer tangible insights, offline initiatives like local events, radio and billboard advertising, or podcasts often lack straightforward measurement methods. This disconnect…
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Told everyone the work was ‘almost done’… then realized I never even had access
The Lessons of Assumed Progress: When ‘Almost Done’ Turns Out to Be a MirageIn the fast-paced world of digital marketing and project management, enthusiasm often leads us to assume progress—sometimes prematurely. A recent experience serves as a humorous yet enlightening reminder that appearances can be deceiving, and nothing replaces verifiable access and permissions.One of the…