Category: Marketing
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My Thoughts on Meta’s Andromeda (And How To Succeed)
Understanding Meta’s Andromeda Update: Insights and Strategies for SuccessIn recent weeks, there has been a flurry of discussion across social media platforms about Meta’s latest developments, particularly the rollout of Andromeda. Many advertisers and marketers are reporting significant disruptions to their campaigns, with concerns over dwindling budgets and reduced campaign effectiveness. As a seasoned digital…
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“Choose your ad experience” on Hulu/streaming services
Understanding the “Choose Your Ad Experience” Feature on Streaming Platforms: Insights and ImplicationsIn recent years, the landscape of television advertising has evolved significantly, especially with the advent of streaming services such as Hulu, Netflix, and others. One intriguing development observed on platforms like Hulu is the introduction of interactive moments during ad breaks, notably the…
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Pivoting into Marketing from International Affairs
Transitioning into Marketing: A Guide for International Affairs GraduatesEmbarking on a career journey often involves reevaluating initial plans and exploring new avenues that align with evolving interests and market opportunities. For recent graduates in international affairs, shifting into the marketing domain can be a rewarding pathway. Here’s a comprehensive overview to help you understand how…
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I am 3 months in as Marketing Manager and feel lost.
Navigating Career Uncertainty: Reflecting on My First Three Months as a Marketing ManagerEmbarking on a new professional journey can be both exciting and daunting, especially when stepping into a role that feels unfamiliar or unfulfilling. As a young marketing professional with approximately four years of experience in a highly specialized industry, I recently found myself…
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Examples of ads Europeans copied from the Americans
Examining Cross-Continental Advertising Inspirations: European Companies Emulating American CampaignsIn the dynamic world of marketing, brands constantly draw inspiration from various sources to craft compelling campaigns that resonate with their audiences. A fascinating aspect of this creative exchange is the extent to which some European companies have adopted or adapted advertising strategies initially pioneered by American…
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Is there a benefit to running awareness and consideration ads before conversion ads?
Understanding the Impact of Awareness and Consideration Campaigns Prior to Conversion AdvertisingIn the complex world of digital marketing, many advertisers grapple with the question: should I run awareness and consideration ads before launching conversion-focused campaigns? This debate is especially relevant for brands aiming to optimize their advertising efforts and maximize return on investment.Case Study: Promoting…
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Looking for creative low-budget Halloween campaign ideas for a makeup brand
Innovative and Budget-Friendly Halloween Campaign Ideas for Beauty BrandsAs the holiday approaches, many small makeup brands seek ways to engage their audiences with creative Halloween-themed campaigns without breaking the bank. If you’re looking to craft a fun, authentic, and community-driven promotion that resonates with your audience, there are numerous low-cost strategies to consider. Below are…
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Where do I go after being a Digital Marketing Manager?
Navigating a Career Transition After a Successful Digital Marketing CareerIn today’s rapidly evolving digital landscape, marketing professionals often find themselves at crossroads, contemplating the next phase of their careers. If you are a seasoned Digital Marketing Manager feeling a sense of burnout or uncertainty about the future, you’re not alone. Many experienced marketers seek ways…
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Got laid off for the 2nd time in my first 3 years of post grad. I need to hear some success stories.
Navigating Career Setbacks: How to Overcome Repeated Layoffs and Find SuccessExperiencing job loss is a challenging and often disheartening experience, particularly when it occurs multiple times within a short span. Whether you’re just starting your career or are well into it, being laid off can evoke a complex mix of emotions—shock, frustration, and even grief.…