Category: Marketing
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Has anyone here ever tried / had success with branded video games?
Exploring the Effectiveness of Branded Video Games in Marketing Strategies In the evolving landscape of Digital Marketing, brands are continually seeking innovative ways to engage their audiences. One such approach gaining traction is the development of branded video games—interactive experiences crafted around a company’s identity with the primary goal of marketing and lead generation. What…
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Career in marketing(Brand Manager) vs Finance(Portfolio management)? Which is better in terms of WLB,Pay, Threat of AI etc
Choosing Between a Career in Brand Management and Portfolio Management: A Comparative Analysis of Work-Life Balance, Compensation, and Future Outlook Making a career decision between the fields of marketing—specifically brand management—and finance—particularly portfolio management—can seem daunting, especially when weighing various factors such as salary, work-life balance, career growth, and the evolving impact of Artificial Intelligence…
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Another brand(not competitor) increasing my marketing cost
Managing Cross-Brand Lead Attribution in Google Ads: Strategies for Effective Campaign Separation In today’s competitive digital landscape, precise audience targeting is essential for maximizing return on advertising investments. A common challenge faced by brands is inadvertently attracting traffic or leads that belong to other companies with similar or overlapping brand names. This situation can lead…
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Salary for Marketing Director in NYC – what are you asking/being paid/being offered?
Understanding Salary Expectations for Marketing Directors in New York City: Insights and Industry Trends Navigating salary negotiations can be a complex aspect of career progression, especially in a competitive and dynamic market like New York City. Recently, discussions have arisen surrounding the appropriateness of compensation offers for Marketing Director positions in the area, highlighting the…
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What is the average performance campaign management fee for D2C?
Understanding Industry Standards: Average Management Fees for D2C Performance Campaigns In the rapidly evolving world of Direct-to-Consumer (D2C) marketing, effective campaign management is crucial to achieving business growth and maximizing return on investment. As companies increasingly leverage platforms like Meta (Facebook/Instagram) and Google, understanding the typical costs associated with managing these performance campaigns becomes essential…
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Has anyone here tried testing marketing campaign messaging on digital twins of their target audience?
Exploring Digital Twins for Marketing Campaign Testing: A New Approach to Audience Insights In the rapidly evolving landscape of Digital Marketing, innovative methods for understanding and engaging target audiences are continually emerging. One such approach gaining attention is the use of digital twins—virtual representations of real-world entities—to evaluate marketing campaign messaging. Recently, I’ve embarked on…
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Would it be helpful to get some classes/certification in graphic design?
Certainly! Here’s a professional, polished blog article based on the Reddit post: Exploring the Value of Graphic Design Courses and Certifications for Marketing Students Transitioning majors can be both exciting and challenging. Recently, a prospective student shared their experience of shifting from a Software Engineering focus to Marketing, driven by a newfound passion for the…
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Should I ask for a 25% raise after taking on way more responsibility?
Evaluating a Salary Increase After Expanded Responsibilities: A Professional Perspective In today’s dynamic work environment, it’s common for employees to assume additional responsibilities without immediate compensation adjustments. If you find yourself in such a situation, knowing how to approach a salary review strategically is essential. This article explores key considerations and best practices when seeking…
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Question: Ad spend budget not being spent by google ads or Apple search ads – why?
Understanding Underspending in Google and Apple Search Ads: Causes and Strategies If you manage digital advertising campaigns on platforms such as Google Ads and Apple Search Ads, you’ve likely encountered a situation where your allocated budgets remain largely unspent before the month ends. This phenomenon can be perplexing, especially when your campaigns are actively running…