Category: Marketing
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We need to talk about how we feed Meta ad dollars and have no independent data to back the results they give us.
Rethinking Digital Advertising: The Reliance on Proprietary Data and Its ImplicationsIn the rapidly evolving landscape of digital marketing, a pressing concern has emerged among industry professionals and marketers alike: the heavy investment of billions of dollars into advertising campaigns powered primarily by proprietary data provided by major platforms such as Meta. While these platforms offer…
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Questions for marketers working for hotels – related to your ROAS
Understanding the Metrics Behind Hotel Marketing Campaigns: A Call for Insights from Industry ProfessionalsIn the competitive landscape of hospitality marketing, understanding the effectiveness of advertising efforts is crucial for optimizing return on ad spend (ROAS) and ensuring sustainable growth. As hotel marketers continually seek to refine their strategies, key performance metrics such as cost per…
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I’ve changed my Instagram username 5 times. Should I start posting content on this account, or make a new one?
Deciding Whether to Use Your Existing Instagram Account or Start Fresh for Content Creation: A Professional PerspectiveEmbarking on a new content creation journey can be both exciting and challenging. One common dilemma faced by aspiring creators is whether to leverage an existing social media presence or establish a new account from scratch. This article explores…
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Did you ever decide not to participate anymore to a trade show?
Rethinking Trade Show Participation: When and Why to Say NoIn the world of business-to-business marketing, trade shows and industry expos have long been considered essential platforms for generating leads, strengthening brand presence, and networking with peers. However, after decades of experience, many professionals are beginning to question whether continuous participation remains the most effective strategy.…
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Stuck between specialist and manager. How can I move up?
Navigating Career Advancement: Transitioning from Marketing Specialist to ManagementEmbarking on a marketing career can be both exciting and challenging, especially when striving to climb the professional ladder. Many professionals find themselves excelling in their roles—taking on managerial responsibilities—yet facing obstacles in securing formal promotions to managerial positions. If you find yourself in this situation, you’re…
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How are you keeping track of your AI-assisted ideas and prompts?
Effective Strategies for Organizing AI-Generated Ideas and Prompts: Insights and Best PracticesIn recent discussions with marketing professionals and creative peers, a common challenge has emerged: many users appreciate the power of AI tools for generating ideas, content, and prompts, yet struggle with maintaining an organized workflow. The proliferation of chat threads, scattered documents, and various…
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Has anyone successfully gotten a new job this year?
Navigating Career Transitions in 2023: Success Stories and InsightsThe job market in 2023 presents unique challenges and opportunities for professionals across various industries. Many individuals are actively seeking new roles, whether due to organizational changes, personal career goals, or industry shifts. If you have successfully secured a new position this year, I invite you to…
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What digital creators have the craziest and most sane takes?
Exploring the Spectrum of Perspectives Among Digital Creators in the Marketing IndustryIn the rapidly evolving landscape of digital marketing, creators often stand out not only for their innovative strategies but also for their bold and sometimes controversial viewpoints. As industry enthusiasts, many of us find ourselves intrigued by the diverse range of opinions shared by…
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Built my first 4k karma in a week now turning it into freelance opportunities 👀
Harnessing Reddit for Freelance Success: From Viral Posts to Professional OpportunitiesOver the past week, I’ve been actively exploring Reddit as a platform to build my presence and expand my professional network. During this time, one of my posts garnered significant attention, accumulating over half a million views and earning me an impressive four thousand karma…