Category: Marketing
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What have you found works for tracking client lead sources?
Optimizing Client Lead Source Tracking: Strategies for Better Data and Decision-MakingEffectively understanding where your clients originate from is fundamental to refining marketing strategies and maximizing return on investment. Many businesses rely on traditional methods, such as sales team inquiries or basic forms, to gather this vital information. However, these approaches often yield vague or unhelpful…
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Strategy – Leveraging social discomfort in retail environments to boost sustainable product sales
Harnessing Social Discomfort in Retail Spaces to Enhance Sustainable Product SalesIn the rapidly evolving landscape of retail marketing, understanding consumer psychology offers a significant advantage—especially when promoting sustainable and ethical products. Recent behavioral research reveals innovative strategies to influence purchasing behavior by leveraging social discomfort in physical shopping environments, ultimately encouraging consumers to choose eco-friendly…
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Here’s the AI workflow that I use to write startup homepages (100+ clients)
Optimizing Homepage Copywriting with AI: A Proven Workflow for StartupsIn the rapidly evolving digital landscape, startup founders and marketers are continually seeking innovative ways to craft compelling website content that captures attention and drives engagement. As a seasoned homepage copywriter serving over 100 startups—including prominent clients like Adobe and Salesforce—I have developed a nuanced approach…
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How do you all keep track of what people say about your brand online?
Effective Strategies for Monitoring Your Brand’s Online MentionsIn today’s digital landscape, maintaining a positive brand reputation requires active oversight of what is being said across various online platforms. From social media and forums to blogs and video-sharing sites, your brand’s presence is constantly being discussed, and staying informed can be a daunting task. Many professionals…
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Really need to know which directories are popular for agency owners and recruiters? A little help pls.
Optimizing Directory Listings for Agency Growth: A Guide for Agency Owners and RecruitersIn today’s competitive digital landscape, agency owners and recruiters continually seek effective platforms to connect with potential clients and candidates. Choosing the right directories or online marketplaces can significantly impact your outreach and lead generation efforts. However, with a multitude of options available,…
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What’s a fair market price for an account with these stats?
Determining the Fair Market Value of a Growing Instagram Automotive AccountIn the dynamic world of social media, understanding the value of an Instagram account can be challenging, particularly as creators and entrepreneurs look to monetize or transfer their online assets. If you’re considering selling or acquiring an Instagram profile in the automotive niche, it’s essential…
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Is it smarter to test on ‘virtual customers’ before running A/B tests?
Evaluating the Use of AI-Generated Virtual Audiences Before Conducting A/B TestingIn the realm of digital marketing and conversion optimization, effective audience testing is crucial for refining messaging, creatives, and overall campaign strategies. Recently, innovative AI tools that simulate target audiences—often referred to as “virtual customers” or “customer clones”—have emerged as potential pre-testing resources. These tools…
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The mistake that made my client $20,000 in one email
How a Simple Apology Email Earned My Client $20,000 in RevenueIn the world of email marketing, even seasoned professionals encounter missteps. With over a decade of experience under my belt, I’ve learned that mistakes are inevitable—but they can also serve as opportunities. Last year, I had the privilege of working with a prominent dried fruit…
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LinkedIn creators: How do you decide which followers to engage with?
Optimizing Engagement Strategies for LinkedIn Content Creators: How to Identify Valuable FollowersAs a content creator on LinkedIn with over two and a half years of experience and a following exceeding 60,000, building genuine connections while managing your time effectively can be challenging. Many creators grapple with the question: How do I determine which followers are…