Category: Marketing
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marketing feels like an endless chase of leads, and I’m tired
The Endless Chase: Navigating the Realities of B2B MarketingFor nearly a decade, I’ve dedicated myself to B2B marketing—a field driven by innovation, storytelling, and strategic market positioning. Yet, over the years, a recurring pattern has begun to overshadow these aspects: the relentless pursuit of leads.The Perpetual Cycle of Lead GenerationEvery month, marketing teams face a…
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Why do people and brands not use the comments as the insights?
Unlocking Valuable Insights: The Hidden Power of Comments and Conversations in Business StrategyFor nearly two decades, marketers and brands have recognized the importance of social interactions beyond traditional metrics. Yet, despite this long-standing understanding, many still overlook a crucial resource: the insights embedded within comments and online conversations.Comments—whether on your own platforms, competitors’ channels, or…
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Is AI killing creativity in marketing — or just changing what creativity looks like?
Is Artificial Intelligence Diminishing Creativity in Marketing, or Transforming Its Expression?The advent of advanced AI tools like ChatGPT, Midjourney, and Runway has ushered in a new era for marketing professionals. Recent experiences demonstrate that these technologies can significantly enhance productivity, streamlining the development of campaign concepts and creative assets. However, alongside these benefits, many practitioners…
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Q: What would you like to see done differently next year in pharma advertising?
Enhancing the Future of Pharma Advertising: Insights and Opportunities for 2024As the pharmaceutical industry continues to evolve amidst rapid technological advancements and shifting consumer expectations, advertising strategies must adapt to stay effective and compliant. To better inform upcoming campaigns and initiatives, it is valuable to gather candid perspectives from industry professionals, marketers, healthcare providers, and…
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Best email marketing provider for UK research peptide company ‘High Risk’
Choosing the Optimal Email Marketing Platform for a UK-Based Research Peptide CompanyIn the competitive landscape of UK-based research peptide companies, establishing an effective and compliant email marketing strategy is essential for engaging your audience and promoting your products. If you’re seeking a straightforward solution to implement basic email collection features—such as pop-ups offering discounts or…
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Anyone who is actually combining phone calls and emails for cold calls successfully?
Effective Strategies for Integrating Phone and Email Outreach in Cold ProspectingAs a marketing professional representing a footwear brand, I’ve been reflecting on the evolving landscape of outreach methods, particularly the role of cold calling in conjunction with email marketing. While traditional cold calling often yields limited results when executed randomly, I’ve observed a notable difference…
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Trying something: biweekly peer group for senior marketers who are tired of figuring everything out alone
Launching a Supportive Peer Group for Senior Marketers: A Biweekly Initiative to Bridge the Loneliness of LeadershipIn the dynamic world of marketing, reaching senior levels often means navigating a landscape that can be surprisingly isolating. With over 15 years of experience leading marketing functions across B2B SaaS, eCommerce, and technology sectors, I’ve come to realize…
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I don’t think people buy because they trust you anymore
The Evolution of Consumer Confidence: Trust Versus Risk Management in Modern PurchasingIn today’s dynamic market landscape, the traditional notion of trust between consumers and brands is undergoing a profound transformation. Historically, consumers purchased products and services primarily based on their belief in a brand’s integrity and reliability. However, recent observations suggest that this foundational trust…
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Struggling to scale campaign for saree brand — need advice on ROAS & Advantage+
Optimizing Campaign Performance for Premium Saree Brand: Strategies for Scaling While Maintaining ROASIn the realm of digital advertising, managing a successful campaign for a premium saree brand presents unique challenges—particularly when aiming to scale efforts without compromising return on ad spend (ROAS). This article delves into key considerations and strategic approaches to help brands navigate…