Category: Marketing
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What’s the best way to find B2B leads on your own?
Strategizing Effective Methods to Find Warm B2B Leads IndependentlyIn today’s fast-paced digital landscape, businesses often rely heavily on online platforms to generate B2B leads. However, many entrepreneurs and sales professionals seek alternative, more personalized approaches to uncover warm leads without solely depending on paid lists or digital outreach through channels like LinkedIn. This article explores…
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I’m so bored of seeing the doom and gloom, fear mongering, posts about jobs, what’s your marketing win recently or what makes you tick
Navigating the Current Climate in Marketing: Advocating for Positivity and ResilienceIn recent months, I’ve noticed a recurring theme across many discussions within the marketing community: a significant prevalence of pessimism, fear-based narratives, and a focus on challenges rather than successes. While it’s understandable that current economic uncertainties and personal hardships—such as delayed payments, job instability,…
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All SMM tools seem to suck, which ones are actually worth getting?
Choosing the Right Social Media Management Tools: A Guide to Finding Quality SolutionsNavigating the landscape of social media management (SMM) tools can be a daunting task for agencies seeking reliable, cost-effective, and feature-rich platforms. Recently, my agency encountered significant challenges with popular options, prompting us to reevaluate our selection criteria and explore better alternatives.The Challenges…
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New Head Of Marketing is not supporting my team, and it’s really concerning
Navigating Leadership Changes: Ensuring Team Stability Amid Organizational TransitionsIn any dynamic work environment, leadership transitions can pose significant challenges, especially when they impact team morale and productivity. This article explores the scenario of a dedicated internal team facing hurdles due to a new head of marketing’s disengagement, and offers insights on how to navigate such…
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How do you actually know when ad spend is being wasted?
Understanding When Your Advertising Budget is Being Wasted: A Guide for MarketersMonitoring advertising spend is a crucial aspect of any effective marketing strategy. However, many marketers find themselves questioning the accuracy of their reports—observing seemingly stable or reasonable ad spend figures while experiencing a disconnect with actual sales or desired results. This discrepancy raises an…
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Salary for Marketing Director in NYC – what are you asking/being paid/being offered?
Understanding Compensation Trends for Marketing Directors in New York CityThe landscape of executive compensation is continually evolving, especially within competitive markets like New York City. Recently, concerns have been raised regarding the appropriateness of certain salary offers for Marketing Directors in this region, given the scope and nature of the employing organizations.For marketing professionals currently…
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Spent $50 on TikTok Shop Ads & $225 on Meta Ads — Good CTR but 0 Sales. What am I missing?
Maximizing ROI on TikTok Shop and Meta Ads: How to Diagnose and Fix Conversion ChallengesIn the competitive landscape of e-commerce advertising, many entrepreneurs find themselves investing significant budgets into paid campaigns without seeing the desired sales results. If you’re currently facing this dilemma, understanding where your marketing efforts might be falling short is crucial. Let’s…
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What role does brand marketing play in a bot-first future
The Evolving Role of Brand Marketing in a Bot-Driven FutureAs technology continues to advance at a rapid pace, the landscape of customer engagement is undergoing a significant transformation. Earlier this year, I attended a forward-looking conference where industry experts painted a compelling vision of the future: a world where bots, rather than humans, will serve…
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I make good looking 3D product animations, but an artist’s worst enemy is marketing
Overcoming Marketing Challenges as a 3D Product Animator: Strategies for Reaching Your AudienceCreating visually stunning 3D product animations is a significant achievement that can set you apart in the digital marketplace. If you’ve been sharing your work online, you’ve likely received positive feedback highlighting the professionalism and quality of your animations. However, even the most…