Category: Marketing
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Career in marketing(Brand Manager) vs Finance(Portfolio management)? Which is better in terms of WLB,Pay, Threat of AI etc
Choosing Between a Career in Brand Management and Portfolio Management: An In-Depth Comparative Analysis In the dynamic landscape of modern careers, professionals often face pivotal decisions that can shape their future trajectory. Among these, the choice between pursuing a career in marketing—specifically as a Brand Manager—and venturing into the finance sector as a Portfolio Manager…
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Anyone here tried advertising with Tripadvisor Ad Express?
Exploring Tripadvisor Ad Express: Insights from Tourism Businesses In the competitive world of tourism and attractions, effective marketing strategies are essential for reaching potential visitors and thriving in a busy marketplace. One platform that has garnered attention among industry professionals is Tripadvisor’s advertising service, known as Ad Express. For tourism operators considering this advertising avenue,…
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How to improve revenue from multiple content subdomains?
Optimizing Revenue from Multiple Content Subdomains: Strategies and Best Practices In the digital content landscape, managing multiple subdomains can present unique opportunities—and challenges—in monetization. If you’re operating several content-focused subdomains and observing modest revenue despite substantial traffic, this article offers insights into improving your income streams while maintaining a positive user experience. Understanding Your Current…
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Why doesn’t the marketing/advertising industry have a union?
Exploring the Absence of Unions in the Marketing and Advertising Industry The landscape of employment across various sectors has evolved significantly over the years, leading to the establishment of labor unions that protect workers’ rights, ensure fair compensation, and promote healthy work environments. While unions are prevalent in many industries—including numerous white-collar sectors—the marketing and…
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I currently work in Customer Service. How do I get into Marketing? Feeling lost.
Navigating a Career Transition: From Customer Service to Marketing Are you currently working in customer service and considering a shift into the marketing industry? Many professionals face similar crossroads and wonder about the best way to pivot into a new field. While customer service skills are highly valuable and transferable, transitioning into marketing requires strategic…
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Apple’s value propositions and positioning. Hot take!
Analyzing Apple’s Value Proposition and Market Positioning: A Thoughtful Perspective In recent coverage of Apple’s latest product launch—the unveiling of the new iPhone lineup—I found myself contemplating the core of Apple’s messaging strategy. The keynote was undeniably impressive, featuring comprehensive details about performance enhancements, display technologies, cooling systems, and battery capabilities. However, it prompted an…
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I think I want to switch from marketing to operations, maybe?
Considering a Career Transition from Marketing to Operations: Insights and Reflections Navigating career paths often involves moments of introspection and reassessment, especially when one’s current role no longer aligns with personal aspirations or work-life balance goals. For professionals with a background in marketing within the construction management sector, the question of pivoting towards operations and…
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How dirty data destroyed our SMS campaign ROI (and how we fixed it)
The Hidden Cost of Dirty Data: How It Ruined Our SMS Campaign ROI—and How We Recovered In the fast-paced world of e-commerce, performance marketing campaigns can make or break your quarterly results. Recently, our team launched a high-stakes SMS marketing initiative, targeting a list of 50,000 opt-in customers, armed with a $12,000 budget and industry…
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Is it possible to transition from Media Planner to Paid Social?
Exploring a Career Transition from Media Planning to Paid Social Media: Is It Feasible? Many marketing professionals find themselves contemplating a shift in their career paths, especially when current roles no longer inspire growth or fulfillment. If you’re a media planner considering a move into paid social media, you’re not alone. This article explores the…