Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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What causes bots to continually access my site in search of WordPress plugins?
Bots frequently target websites to search for WordPress plugins for several reasons. Firstly, many bots are designed to identify and exploit known vulnerabilities in WordPress plugins. These vulnerabilities can provide malicious actors with a way to infiltrate a website, gain unauthorized access, or even take control of the server. The popularity of WordPress as a…
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Google Has Just Begin Rolling Out The June Spam Update!
Google Initiates Rollout of June Spam Update: What You Need to Know Attention website owners and digital marketers! Google has officially commenced the rollout of its June Spam Update, which aims to enhance the quality of search results by cracking down on websites that engage in spammy practices. This update will be fully implemented over…
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Have any sites recovered since the recent Google update?
Has Your Website Recovered Following the Recent Google Update? Hello, SEO Community! I hope this message finds you well. As many of you know, the anticipation surrounding the latest Google update has been palpable. Personally, I was quite hopeful for a positive shift in my website’s performance. However, despite my eagerness, I have yet to…
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On Harmful Content
Understanding Google’s Stance on Harmful Content: What You Need to Know Hello, dear readers! As I delve into the realm of SEO for a friend’s website, I’ve come across some intriguing challenges that I believe are worth discussing. One particular instance involved the publication of several articles in a single day, covering topics such as…
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Determining keyword ranking difficulty
Understanding Keyword Obtainability: A New Metric for Effective SEO Strategy As we delve deeper into the world of SEO and keyword research, it’s crucial to develop a framework that allows for better decision-making when it comes to selecting keywords for content creation. One pressing question arises: How can you determine if a keyword is achievable…
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Do you focus on bounce rate / hangtime at all? If so, how?
Understanding Bounce Rate and Hang Time: Key Metrics for SEO Success In the ever-evolving landscape of SEO, the importance of user engagement metrics such as bounce rate and hang time is often underestimated. Recently, a client expressed their desire to improve these key performance indicators, prompting a deeper reflection on their significance and how they…
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Handed a PPC campaign to manage because it’s supposedly similar to SEO – need transition tips.
Navigating the Transition: A Guide to Managing Your First PPC Campaign Taking on new responsibilities in the workplace can often feel overwhelming, especially when it involves venturing into unfamiliar territory. Recently, I found myself tasked with overseeing a Pay-Per-Click (PPC) campaign after the previous manager departed. The reasoning behind this decision was that PPC is…
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Request to r/bigseo mods for DA automod language update
A Call for Change: Rethinking the Discussion Around Domain Authority in r/bigseo Dear r/bigseo Moderators, I would like to open up a dialogue regarding the language used in the auto-moderation comments concerning Domain Authority (DA) within our community. Recent discussions and new insights into Google’s metrics have prompted me to believe that a nuanced approach…
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Client’s VPS Was Infected with SEO Malware
Addressing SEO Malware: A Road to Recovery for Your Website In today’s digital landscape, maintaining the integrity and security of your website is paramount. Recently, I encountered a situation with a client who had been operating a shared hosting account for several years, which had unfortunately become a victim of SEO malware. The issue seemed…