Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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Viewing more than 1,000 URLs in Google Search Console

Accessing More Than 1,000 URLs in Google Search Console: A Guide for Webmasters In the digital landscape, managing your website’s presence is crucial. Recently, we encountered a significant challenge when our website fell victim to a hacking incident, leading to an influx of link spam. As a result, over 288,000 URLs surfaced that have no…
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Discovering relevant forums using Google effectively

Discovering Relevant Forums with Google: An Innovative Approach In a notable shift last month, Google announced its decision to replace the Perspectives filter with the new Forums filter. While this decision comes just months after the introduction of the Perspectives filter in May 2023, it presents an excellent opportunity to explore how to leverage specific…
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Best SEO audit tool for startups

Choosing the Right SEO Audit Tool for Your Startup: A Comparative Look As a startup, establishing a robust online presence is essential, and ensuring that your website is optimized for search engines can be a game-changer. Conducting a thorough SEO audit is the first step in this vital process, and selecting the right tool is…
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Why do my search console URL clicks outnumber Google Analytics sessions?

Title: Understanding the Discrepancy Between Search Console Clicks and Google Analytics Sessions As website owners, it’s not uncommon to encounter a puzzling situation where the metrics from Google Search Console and Google Analytics don’t align. One of the most frequent discrepancies is observed in the number of clicks reported by Search Console compared to the…
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How will Consent Mode negatively impact SEO and Google Ads revenue?

The Impact of Consent Mode on SEO and Google Ad Revenue In the evolving landscape of digital marketing, the introduction of Consent Mode v2 poses significant challenges, particularly in the realms of SEO and paid advertising. As marketers strive to comply with regulatory frameworks, they must navigate the complexities that arise from the way traffic…
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How does your SEO client onboarding process work?

Understanding the Client Onboarding Process for SEO Projects Embarking on an SEO project involves a meticulous onboarding process that sets the foundation for a successful partnership between the service provider and the client. This process, while adaptable for different client types—be it enterprise-level businesses or startups—usually follows a structured framework. In this blog post, we’ll…
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Backlinks’ Role in Recent Google Updates

Understanding the Impact of Backlinks in Recent Google Updates In the fast-evolving landscape of search engine optimization, the role of backlinks has come under the spotlight following several significant Google updates in recent months. As someone who has worked extensively with a variety of websites that share similar technical specifications yet exhibit stark differences in…
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Recent Changes to Google Algorithms

Navigating Recent Google Updates: Insights and Strategies for SEO Recovery In recent weeks, numerous website owners have witnessed fluctuations in their search engine rankings, and I find myself among them. Specifically, several of my target keywords have dropped in position after the latest Google updates, which has led to some unexpected observations. Surprisingly, my WooCommerce…
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Conducting SEO evaluations for large enterprises

Navigating SEO Analysis for Large Corporations: A Guide for Beginners As a recent addition to a company boasting over 2 million monthly visitors, I find myself transitioning from working with smaller organizations to tackling the complexities of a large-scale business. While I have experience in the executive realm, my new role emphasizes the need for…
