Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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Improving Site Speed by Self-Hosting Fonts
Enhance Your Website’s Speed by Self-Hosting Fonts In the ever-evolving digital landscape, website performance plays a crucial role in user experience and search engine rankings. One effective strategy to improve your website’s loading speed is to self-host your fonts rather than relying on third-party services like Google Fonts. I recently conducted an experiment on one…
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Has Reddit Blocked Search Engines via Robots.txt?
Title: Reddit’s New Robots.txt Configuration: A Shield Against Search Engines? In an intriguing development within the digital landscape, Reddit appears to have implemented restrictions against search engines through its Robots.txt file. This revelation surfaced on TechMeme and was subsequently shared by notable digital marketing expert Barry Schwartz on X (formerly Twitter). Upon examining the Robots.txt…
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Upcoming AMA Sessions on BigSEO
Exciting Upcoming AMAs on BigSEO Get ready for some engaging discussions! We are thrilled to announce two upcoming Ask Me Anything (AMA) sessions on BigSEO that you won’t want to miss! Featured Guests: Darth Autocrat – Join us on Friday, April 26th. Follow him on Twitter @darth_na. Lidia Infante – Don’t miss her on Friday,…
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MozCon 2024 so far…
Reflections on MozCon 2024: An Underwhelming Experience As MozCon 2024 unfolds, it’s time to share some candid reflections on the experience thus far. While the event is designed to be a hub for SEO enthusiasts and digital marketers, my initial impressions are somewhat disappointing. With just a handful of speakers finished, many of the presentations…
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What is the most unusual keyword you have been asked to rank for?
Unusual Keyword Requests: What’s the Strangest You’ve Encountered? In the world of search engine optimization (SEO), we often find ourselves juggling a myriad of requests from clients aiming to improve their online visibility. While some requests are quite reasonable, others can be utterly bizarre. Recently, I received a request that took the cake: a client…
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Facing Unreasonable SEO Expectations from Management
Managing Unreasonable SEO Expectations: A Guide for SEO Professionals Navigating the complex landscape of Search Engine Optimization (SEO) can be challenging, especially when working with upper management that holds unrealistic expectations. As SEO professionals, we often find ourselves facing pressure to deliver results that may not align with industry standards or best practices. This situation…
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Open Q&A with SEO Expert Lidia Infante
Ask Me Anything: SEO Insights with Lidia Infante Hello and welcome to my blog! I am Lidia Infante, and I’m excited to share my insights with you! With a decade of experience in the dynamic realms of SEO and digital marketing, I began my journey in social media, events, and PPC advertising, eventually transitioning into…
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Major sites like CNN, USA Today, and LA Times hit with Manual Actions tonight
Major News Outlets Facing Manual Actions from Google: Implications for Site Reputation In a recent move, prominent news websites such as CNN, USA Today, and the LA Times have experienced a significant drop in their search rankings due to Google’s enforcement of its newly introduced site reputation abuse policy. This enforcement has resulted in certain…
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Lessons learned from applying to SEO positions
Title: The Stark Reality of SEO Job Applications: Insights from the Field In my recent venture into the world of SEO job applications, I’ve encountered some surprising and, frankly, alarming observations. This week has been quite an eye-opener for me, as I took a closer look at the websites of potential employers. Typically, my process…