Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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Should You Change URLs?
Considerations for URL Restructuring in SEO Strategy Content: Recently, I joined a company that was in the process of completing a site migration for a relatively small website consisting of less than 100 pages. During this migration, a notable issue brought to my attention was the inconsistent URL structure. Some URLs were flat (e.g., brand.com/service)…
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Tracking Subdomain Traffic in GA4: Best Practices
Approach for Tracking Subdomain Traffic in GA4 for Analysis and Reporting Content: Good day – we recently migrated our blog from a folder structure to a subdomain as a precautionary measure. In Google Analytics 4 (GA4), we have distinct profiles for our primary website and the subdomain hosting our blog. We aim to generate a…
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Finding URLs for ChatGPT Referral Traffic
Identification of Referral Traffic Sources for ChatGPT.com Content: I am inquiring if there is a method within GA4 to identify the sources of referral traffic coming from AI models such as ChatGPT. While Google Search Console provides information on destination URLs, it does not display UTM parameters associated with AI or rich snippet referrals. Any…
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Decoding the Concept of Artificial Intelligence (AI)
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. These processes include learning (the acquisition of information and rules for using it), reasoning (the ability to solve problems and make decisions), and self-correction. AI can be categorized into various types, including narrow AI, which is designed for specific…
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How Does the Cognifi Website in 2025 Illustrate Flaws in Web Design?
Cognifi’s website serves as a quintessential example of the challenges and issues prevalent in web design trends as of 2025. One of the primary criticisms is the over-reliance on flashy animations and interactive elements. While these features can enhance user engagement, they often lead to longer load times, negatively impacting user experience, especially for those…
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Viewing All Paginated Results on One Page
To view all paginated results on a single page, there are a few methods you can employ depending on the context—whether you’re dealing with a website, application, or a data query: Website or Web Application: URL Parameters: Some websites allow you to modify the URL to adjust the number of results displayed per page. Look…
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Defining Artificial Intelligence (AI)
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, particularly computer systems. These processes can include learning (the acquisition of information and rules for using it), reasoning (the use of rules to reach approximate or definite conclusions), and self-correction. AI technologies enable machines to perform tasks that typically require human intelligence,…
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Analyzing Google’s Declining Market Presence
Google’s Search Market Share Declines to a Seven-Year Low In a surprising turn of events, Google’s dominance in the global search market has reached its lowest point in nearly a decade, with a market share of just 89.33% as of October 2024, according to data from Statcounter. This marks a significant drop, bringing Google’s search…
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Unveiling the Truth about Google Core Updates: A Theory
Unpacking the Impact of Google Core Updates: A Personal Perspective In recent months, many website owners, including myself, have faced significant decreases in traffic due to the latest Google Core Updates. As someone who has dedicated five years to nurturing my blog, which focuses on anime reviews and top-ten lists, reaching 300,000 monthly views felt…