Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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Developing a competitor tracking tool and seeking beta testers
Seeking Beta Testers: Join the Development of a Competitor Tracking Tool As an SEO specialist, I have frequently encountered the challenge of effectively monitoring competitors’ monthly content updates and deciphering their strategic focus. While platforms like Ahrefs and SEMrush offer valuable insights, they often fall short when it comes to providing real-time information about what…
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Investing $500 Monthly in Google Business SEO Services: My Experience
Evaluating the ROI of a $500 Monthly Google Business SEO Package: Is There a Better Approach? As a newly established plumbing company focusing on toilet installation, replacement, and repair, I am eager to make a mark in the local market. Emphasizing my presence, I have set up a fully verified Google Business profile for my…
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Google loses antitrust case
Landmark Antitrust Ruling: Google Found to Violate Competition Laws In a historic legal milestone, a U.S. District Court has determined that Google is in breach of antitrust laws, fundamentally altering the landscape of online search and digital advertising. This ruling, handed down by Judge Amit Mehta, concludes that Google has maintained its dominant market position…
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Google is clinging onto blogs like a balding man with a bad comb over, let it go!
Rethinking Content Prioritization: The Shift Away from Traditional Blogging In today’s digital landscape, Google appears to be holding onto the traditional blogging model with tenuous determination, reminiscent of a man clinging to the last strands of fading hair. The question arises: Is it time for Google to reassess its approach? The internet has evolved significantly,…
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Google Updates are complete BS
The Enigma of Google Updates: Are They Benefiting or Hindering? In recent years, the digital landscape has undergone numerous transformations, none of which have sparked as much debate as Google’s algorithm updates. Having been entrenched in the search and internet marketing industry since 2008, I’ve witnessed firsthand the seismic shifts that Google implements with each…
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Cut the Crap — Blogging Is Dead
Is Blogging on the Verge of Extinction? A Deep Dive into Recent Search Engine Updates As passionate as we are about blogging, a wave of reality has hit the digital shores—rumors of blogging’s demise may not be unfounded. A recent surge of discussion among digital marketing experts suggests that blogging, particularly niche blogs not tied…
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Blog traffic plummet after Google’s March 2024 update
How to Safeguard Your Blog from Search Engine Updates In recent months, many bloggers have experienced a notable decline in traffic due to Google’s March 2024 update. My blog has been particularly affected, with an astonishing 99% drop in visitor numbers from Google searches since the change. Despite this setback, I’ve found solace and resilience…
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The Decline of Major Content Websites
The Alarming Decline of Content Sites in 2023: A Bleak Landscape The world of digital content seems to have encountered an unprecedented crisis as countless websites, once thriving, are now struggling to maintain their traffic. Having personally divested from several sites in 2022 and 2023, I’ve witnessed this troubling trend unfold. Sadly, many of those…
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Unpopular Opinion: SEO Isn’t Obsolete, You’re Just Misusing It
The Enduring Relevance of SEO: Why It’s Far From Obsolete In the realm of digital marketing, a persistent myth circulates year after year: the notion that SEO (Search Engine Optimization) is becoming obsolete. It’s a proclamation often heard in tandem with the advent of new technologies, like artificial intelligence, or in the wake of Google…