Category: Search Engine Optimisation
The optimization of your website for clarity, order and relevance to appease the deities of online information.
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How did Google become so unpredictable?
Understanding Google’s Impact on Small Publishers Running a successful website often means navigating the complexities of Google’s ever-changing algorithms. When my site was thriving, I built a small team, employing six individuals. However, in the past year, I’ve faced an overwhelming challenge. Google slashed my site’s traffic by nearly 80%, and by March, it had…
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Google March 2024 Core Update CONFIRMED
Unveiling the March 2024 Core Update: Enhancements for a Better Search Experience Google has officially introduced its March 2024 Core Update, aimed at refining the quality of search results. This update strives to prioritize valuable content for users over material crafted merely to generate clicks. Additionally, Google has implemented enhanced spam policies to better manage…
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After 2 Years of Building Traffic, Can One Google Update Undermine Everything? Does Google Have Too Much Power?
Navigating the Challenges of Building and Maintaining Website Traffic Creating and nurturing a strong online presence is no small task—it often requires a significant investment of time and effort. Many website owners find that it can take up to two years to see substantial growth in traffic. This steady climb is a testament to their…
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Ecosia and Qwant Collaborate for a European Search Index
Two European Search Engines Join Forces for a Tech Revolution In a significant move towards technological independence, Ecosia and Qwant, alternative search engines to the tech giant Google, have announced an exciting collaboration. The partnership aims to establish a European search index, significantly reducing reliance on major U.S. tech companies. Through this joint endeavor, known…
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Decoding Success: Key Takeaways from My Analysis of Canva’s SEO Tactics”
Unveiling Canva’s SEO Strategy: A Focus on User-Centric Solutions Overview In the world of digital marketing, Canva has carved a unique path, capturing over 700 million monthly visitors by honing in on user needs rather than relying solely on keyword targeting. By embracing a product-led SEO approach that emphasizes the “jobs to be done,” Canva…
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Google owes you NOTHING
Understanding Google’s Priorities: A Reality Check for Webmasters In the vast digital ecosystem, it’s essential to recognize the role and goals of major players like Google. As a web publisher, it’s crucial to understand that Google primarily operates as a data-driven advertising machine. Their core business revolves around collecting user information to enhance their advertising…
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Reflecting on Google’s Updates and Their Effects on Niche Blogging
The Struggles of Small Entertainment Blogs in the Face of Google Algorithm Changes In the ever-evolving digital landscape, aspiring bloggers face many challenges, particularly in the realm of entertainment blogs aiming for profitability. If you’re considering embarking on this journey, there’s some critical insight you should be aware of: the organic reach for smaller and…
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Google should deindex paywalled content.
Why Google’s Index Should Exclude Paywalled Content In the evolving landscape of online content, user experience remains a paramount concern. An increasingly debated topic is the inclusion of paywalled content within Google’s search index. This practice not only undermines user experience but also raises ethical questions about transparency. Paywalled content appears in search results, but…
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What is a surprising SEO strategy that has delivered results?
Unveiling Uncommon SEO Strategies: What Worked Wonders for You? Greetings, SEO aficionados! 🌟 Today, let’s venture into the intriguing realm of unconventional SEO techniques that have surprisingly delivered remarkable results. Whether you’re implementing an innovative content approach, a clever technical adjustment, or a novel backlinking strategy, there’s always something new to learn from each other’s…